Citas bibligráficas
Cruzado, K., (2022). Usos y gratificaciones de la divulgación científica en tiktok en Perú – Caso: @AdrianCiencia [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661236
Cruzado, K., Usos y gratificaciones de la divulgación científica en tiktok en Perú – Caso: @AdrianCiencia [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661236
@misc{renati/400559,
title = "Usos y gratificaciones de la divulgación científica en tiktok en Perú – Caso: @AdrianCiencia",
author = "Cruzado Bautista, Karoline Marvi",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Scientific dissemination has as its main purpose the dissemination of information in an accessible way to a lay public, for this it is necessary that the traditional methods of this practice transmute towards emerging digital platforms such as TikTok, a platform for the dissemination of videos of 15 to 60 seconds, with more than 1 billion active users worldwide. Taking the “@AdrianCiencia” account on TikTok as a case study, which disseminates scientific content, the following question arises: What uses and gratifications do users find when consuming the content of @adrianciencia? We address this question in order to find out if it could be a platform of great opportunity to effectively disseminate scientific content. Through the theory of uses and gratifications, the case of the @adrianciencia account is studied, using semi-structured interviews with men and women between the ages of 19 and 33 as an instrument to find out their perspectives on its content. The results show that the people interviewed were able to satisfy all the categories of uses and gratifications. It is observed that the main use given to the application was for entertainment and as an information search tool. Finally, this research work contributes not only to the expansion of information on scientific communication, but also serves as evidence to modify scientific dissemination platforms and, on the other hand, provides an approximation of the type of content to future content creators scientist who seek to start in new social networks.
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