Citas bibligráficas
Cayo, R., Retis, Y. (2022). El valor percibido y la confianza del consumidor en relación a la recompra en restaurantes de comida rápida en tiempos de pandemia [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661090
Cayo, R., Retis, Y. El valor percibido y la confianza del consumidor en relación a la recompra en restaurantes de comida rápida en tiempos de pandemia [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661090
@misc{renati/400512,
title = "El valor percibido y la confianza del consumidor en relación a la recompra en restaurantes de comida rápida en tiempos de pandemia",
author = "Retis Montoya, Yasiel Amaris",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The purpose of this work is to identify how perceived value and consumer confidence influence the consumer's intention to repurchase in fast food restaurants in times of pandemic. Likewise, the focus of this research is based on how the relationship between perceived value, consumer confidence, customer satisfaction and health measures influence the consumer's intention to repurchase in these establishments. A sample of 400 people between men and women between the ages of 20 and 45 who will consume inside a fast food restaurant in times of pandemic will be obtained. Likewise, the correlational analysis and multiple linear regression model will be used as the methodology for the study.
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