Citas bibligráficas
Peña, F., Peña, Y. (2022). Relación entre las actitudes hacia los modelos de negocio de la moda lenta y la intención de compra [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661114
Peña, F., Peña, Y. Relación entre las actitudes hacia los modelos de negocio de la moda lenta y la intención de compra [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661114
@misc{renati/400498,
title = "Relación entre las actitudes hacia los modelos de negocio de la moda lenta y la intención de compra",
author = "Peña Rollet, Yviana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This study aims to analyze the category of sustainable clothing in the Peruvian context. At the moment, the consumer is confused about the concept of circular business models, since the brands do not convey the true meaning of what a sustainable clothing brand is, since the concept has several meanings, either during the process of making the garments as well as the work environment where the collaborators work the garments. Various brands have been able to position themselves in the market with that concept of a sustainable business model, which is a new development in the fashion industry. In addition, it seeks to know what is the first thing that impacts the potential consumer and what is the process of their purchase. In this way, several variables have been identified where the clear concept of slow fashion will be known and how it should be expressed so that the consumer becomes more aware of the procedure in the brands. Therefore, that research will take into account two variables, the attitudes and behavior of the consumer. In that study, it has been based on different investigations that have been quantitative. Thus, through the contribution of our advisors, a contrast of definition and the relationship between the mentioned variables was carried out. Finally, in that work it is possible to show the contrast of the theories that if there is a relationship between consumer behavior and their attitudes.
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