Citas bibligráficas
Esta es una referencia generada automáticamente. Modifíquela de ser necesario
Mendieta, J., Molfino, B., Pichihua, M., Salinas, N., Jaramillo, R. (2022). Aplicativo móvil: TechHome [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/661038
Mendieta, J., Molfino, B., Pichihua, M., Salinas, N., Jaramillo, R. Aplicativo móvil: TechHome [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/661038
@misc{renati/400415,
title = "Aplicativo móvil: TechHome",
author = "Jaramillo Chavez, Rosmely Thania",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Título: Aplicativo móvil: TechHome
Otros títulos: Tech Home
Autor(es): Mendieta Trujillo, Joselyn Antuaneth; Molfino Jaramillo, Bianca Lucía; Pichihua Zavaleta, Milagros Rosa; Salinas Schaefer, Nicolas; Jaramillo Chavez, Rosmely Thania
Asesor(es): Rivera Peirano, Violeta Lidia
Palabras clave: Amas de casa; Trabajadores técnicos; Servicios de hogar; Personal confiable; Housewives; Technical workers; Home services; Reliable staff
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 8-jul-2022
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: El desarrollo de la tecnología ha evolucionado la oferta de servicios e incrementado el uso de las plataformas digitales, convirtiéndo a estas en un gran aliado de los negocios. A partir de esto, surgió TechHome, un aplicativo que busca atender las demandas y necesidades del mercado en base a la oferta de servicios dirigidos a dos segmentos conformados por amas de casa y trabajadores técnicos relacionados a tareas de hogar. Para el primer segmento, esperamos brindarles un medio en el que puedan conseguir de manera rápida y segura, ayuda para desarrollar o resolver problemas relacionados a bienes del hogar; por otro lado, para nuestro segundo segmento, se busca brindarle un medio en el que puedan ofertar sus servicios y aumentar su cartera de clientes.
Por todo lo mencionado anteriormente, el presente trabajo busca evaluar las acciones y decisiones que se van a tomar en torno a la implementación del aplicativo, así como de evaluar el factor financiero que permita analizar la viabilidad y ejecución del proyecto. Para llegar a este punto, a lo largo del proyecto se han desarrollado diversas investigaciones y validaciones de cada uno de los segmentos con el objetivo de brindar una mejor experiencia. Asimismo, se han desarrollado concierges e investigaciones de crecimiento del sector para elaborar las proyecciones de las ventas que finalmente fueron evaluadas en el plan financiero. Finalmente, a partir de todo lo anterior, hemos podido llegar a la conclusión de que este proyecto es rentable y viable.
The development of technology has evolved the offer of services and increased the use of digital platforms, making them a great ally of business. From this, TechHome emerged, an application that seeks to meet the demands and needs of the market based on the offer of services aimed at two segments made up of housewives and technical workers related to household chores. For the first segment, we hope to provide them with a means in which they can quickly and safely get help to develop or solve problems related to household goods; on the other hand, for our second segment, we seek to provide a means in which they can offer their services and increase their client portfolio. For all the above, this work seeks to evaluate the actions and decisions that will be taken around the implementation of the application, as well as evaluate the financial factor that allows analyzing the viability and execution of the project. To reach this point, throughout the project various investigations and validations of each of the segments have been developed with the aim of providing a better experience. Likewise, concierges and research on the growth of the sector have been developed to elaborate the projections of the sales that were finally evaluated in the financial plan. Finally, from all of the above, we have been able to come to the conclusion that this project is profitable and viable.
The development of technology has evolved the offer of services and increased the use of digital platforms, making them a great ally of business. From this, TechHome emerged, an application that seeks to meet the demands and needs of the market based on the offer of services aimed at two segments made up of housewives and technical workers related to household chores. For the first segment, we hope to provide them with a means in which they can quickly and safely get help to develop or solve problems related to household goods; on the other hand, for our second segment, we seek to provide a means in which they can offer their services and increase their client portfolio. For all the above, this work seeks to evaluate the actions and decisions that will be taken around the implementation of the application, as well as evaluate the financial factor that allows analyzing the viability and execution of the project. To reach this point, throughout the project various investigations and validations of each of the segments have been developed with the aim of providing a better experience. Likewise, concierges and research on the growth of the sector have been developed to elaborate the projections of the sales that were finally evaluated in the financial plan. Finally, from all of the above, we have been able to come to the conclusion that this project is profitable and viable.
Enlace al repositorio: http://hdl.handle.net/10757/661038
Disciplina académico-profesional: Administración y Negocios Internacionales; Administración y Marketing
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Marketing
Fecha de registro: 15-sep-2022
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons