Citas bibligráficas
García, S., (2022). El personaje femenino en la telenovela “Yo soy Betty, la Fea”. Una mirada desde la audiencia [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660982
García, S., El personaje femenino en la telenovela “Yo soy Betty, la Fea”. Una mirada desde la audiencia [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/660982
@misc{renati/400380,
title = "El personaje femenino en la telenovela “Yo soy Betty, la Fea”. Una mirada desde la audiencia",
author = "García Zeña, Sharon Brigitte Alicia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
This paper aims to analyze the perception of women of different generations regarding the representation of the female character in the telenovela "Yo soy Betty, la Fea". The social context of today's women warrants a careful examination of this series of representations in which the role of women was exhibited in said soap opera. The great success of "Yo soy Betty, la Fea" made it an audience phenomenon in the late 1990s and is also currently positioned in the Top 10 on Netflix after its premiere in October 2019 on said platform. . That is why giving a new reading to its argument, examining the representations that may be innovative for its time and taking into account the current context, it will be possible to analyze the changes and permanence that women of different generations perceive about the representation of the female character. in the telenovela “I am Betty, the Ugly”. This research presents an interpretive paradigm, has a qualitative approach and a phenomenological design. The data collection technique used will be the semi-structured interview. Information will be collected from 20 women who have seen said telenovela. This amount was divided into two groups, the first group was made up of 10 women, between 35 and 50 years old, who watched the soap opera "Yo soy Betty, La Fea" on television under an open signal and during its original broadcast period. The second group is made up of 10 women between the ages of 18 and 25, who watched it through the Netflix streaming platform. During the development of the investigation, it is expected to understand the changes and permanence that both female groups identified regarding the role of women in this soap opera, as well as to identify if there are different visions and reflections on this production, which works on the basis of the stereotype of female physical beauty.
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