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Elera, R., Lozano, A., Miranda, D., Quiroz, Y., Rodriguez, E. (2022). Diseña + [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660206
Elera, R., Lozano, A., Miranda, D., Quiroz, Y., Rodriguez, E. Diseña + [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/660206
@misc{renati/399676,
title = "Diseña +",
author = "Rodriguez Romero, Estefania",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
Title: Diseña +
Authors(s): Elera Eme, Rafael Eduardo; Lozano Santa Maria, Ana Gissela; Miranda Romero de Rutte, Diego; Quiroz Cucho, Yulissa Karen; Rodriguez Romero, Estefania
Advisor(s): Quedas Lobatón, Guillermo Martín
Keywords: Realidad aumentada; Comercio electrónico; Decoración de interiores; Aplicativo móvil; Augmented reality; E-commerce; Interior decoration; Mobile application
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 22-Feb-2022
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: A raíz del Covid-19, la población mundial viene adquiriendo nuevos estilos de vida, y con ello, nuevos hábitos de consumo. Miles de personas han permanecido en sus hogares durante grandes jornadas de tiempo, utilizando espacios del hogar establecidos originalmente para descanso, como lugares de estudio, trabajo o entretenimiento.
En la presente investigación, se ha desarrollado el proyecto de negocio denominado Diseña+, el cual se basa en un aplicativo móvil que fusiona la versatilidad del uso la realidad aumentada y la visualización de elementos 3D, en conjunto con un espacio digital de comercio electrónico, a fin de brindar una herramienta amigable de diseño de interiores para que los usuarios plasmen sus ideas de decoración, y organicen la distribución de los elementos combinando los diferentes colores, texturas, y tamaños del mobiliario, y, a su vez, tengan las posibilidad de adquirir los productos.
Para el inicio de operaciones del proyecto es necesario una inversión inicial de S/ 114,835 entre activos tangibles, intangibles, gastos operativos, y capital de trabajo.
Finalmente, según el estudio de mercado realizado considera que el proyecto de negocio planteado es viable debido a que en la actualidad existe un crecimiento constante de personas dispuestas a remodelar sus espacios, que, a su vez, están en la búsqueda de herramientas digitales que les faciliten el proceso de decoración y la visualización del espacio decorado, sin invertir en diseñador de interiores.
As a result of Covid-19, the world population has been acquiring new lifestyles, and with it, new consumption habits. Thousands of people have stayed in their homes for long hours, using home spaces originally established for rest and relaxation, as places of study, work or entertainment. In the present investigation, the business project called Diseña+ has been developed, which is based on a mobile application that fuses the versatility of the use of augmented reality and the visualization of 3D elements, together with a digital space of electronic commerce, to in order to provide a friendly interior design tool for users to express their decoration ideas, and organize the distribution of the elements by combining the different colors, textures, and sizes of the furniture, and, in turn, have the possibility of acquiring the products. To start operations, an initial investment of S/ 114,835 is necessary between tangible and intangible assets, operating expenses, and working capital. Finally, according to the market study carried out, it considers that the proposed business project is viable due to the fact that there is currently a constant growth of people willing to remodel their spaces, who, in turn, are in search of digital tools that facilitate the decoration process and the visualization of the decorated space, without investing in an interior designer.
As a result of Covid-19, the world population has been acquiring new lifestyles, and with it, new consumption habits. Thousands of people have stayed in their homes for long hours, using home spaces originally established for rest and relaxation, as places of study, work or entertainment. In the present investigation, the business project called Diseña+ has been developed, which is based on a mobile application that fuses the versatility of the use of augmented reality and the visualization of 3D elements, together with a digital space of electronic commerce, to in order to provide a friendly interior design tool for users to express their decoration ideas, and organize the distribution of the elements by combining the different colors, textures, and sizes of the furniture, and, in turn, have the possibility of acquiring the products. To start operations, an initial investment of S/ 114,835 is necessary between tangible and intangible assets, operating expenses, and working capital. Finally, according to the market study carried out, it considers that the proposed business project is viable due to the fact that there is currently a constant growth of people willing to remodel their spaces, who, in turn, are in search of digital tools that facilitate the decoration process and the visualization of the decorated space, without investing in an interior designer.
Link to repository: http://hdl.handle.net/10757/660206
Discipline: Marketing; Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing; Bachiller en Negocios Internacionales
Register date: 28-Jun-2022
This item is licensed under a Creative Commons License