Citas bibligráficas
Alburqueque, J., Pachas, P., Pari, B., Vergara, I. (2021). Idea de Negocio - “Sana Sensación, Disfruta sin miedo” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660158
Alburqueque, J., Pachas, P., Pari, B., Vergara, I. Idea de Negocio - “Sana Sensación, Disfruta sin miedo” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660158
@misc{renati/399604,
title = "Idea de Negocio - “Sana Sensación, Disfruta sin miedo”",
author = "Vergara Bravo, Irina Stephany",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research work arises from the need of people with diabetes and those who are at risk of suffering from it, those who want to lead a healthy lifestyle and eating,but cannot find restaurants that offer nutritious menus according to their needs. It seeks to serve these customers with a varied and new option of menus made with high quality inputs. For this reason, “Sana Sensación, Disfruta sin miedo“ was born, a business dedicated to the sale of healthy menus, where the main sales channel will be through the website, which will have a striking design, the way to access orders will be in a very simple and practical way, with the ease of various means of payment; as well as WhatsApp channels will be used for personalized attention. The product will be advertised through social networks such as: Facebook, Instagram and Tik Tok, due to its low cost and high impact on the consumer. Regarding operations, the services of a dark kitchen will be hired, which has modern equipment and sophisticated technology for the processes required in food preparation. This seeks to improve processes and reduce kitchen equipment purchase expenses during the first years of the project. Finally, the financial analysis of the business is evaluated, highlighting that the project is viable and will generate profitability for both the company's partners and its investors.
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