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Choo, J., Fernández, E., Martínez, B., Pacheco, G., Salas, J. (2021). App sumaq [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/660057
Choo, J., Fernández, E., Martínez, B., Pacheco, G., Salas, J. App sumaq [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/660057
@misc{renati/399597,
title = "App sumaq",
author = "Salas Valladolid, Jhoscelyn",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: App sumaq
Authors(s): Choo Yoo, José Young; Fernández Ayala, Elvira; Martínez Vera, Brenda Elizabeth; Pacheco Diaz, Gerson Elvis; Salas Valladolid, Jhoscelyn
Advisor(s): Vargas Garcia, Allan Herminio
Keywords: Productos de belleza; Aplicación móvil; Plan de negocio; Beauty products; Mobile app; Business plan
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 13-Dec-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El modelo de negocio propuesto por “SUMAQ” está orientado a brindar un servicio de reservas de aplicación para solicitar profesionales, en el sector de belleza, hacia los hogares de acuerdo con su disponibilidad. Este servicio busca brindar facilidades y comodidades hacia los clientes que quieren cubrir necesidades con respecto a la belleza, es decir desde un simple corte de cabello, teñirse el cabello, hacerse la manicure, pedicure, etc. Para el presente proyecto buscamos abarcar los distritos de la Zona 6 y 7 de Lima metropolitana que comprenden los siguientes distritos: Jesús María, Lince, Pueblo Libre, Magdalena, San Miguel, Miraflores, San Isidro, San Borja, Surco, La Molina. Basándonos en el NSE de sectores A y B.
Cabe resaltar que el sector de cosméticos y belleza ha tenido un crecimiento continuo hasta antes de la pandemia del COVID-19. No obstante, los diferentes rubros de negocios se están reactivando poco a poco. En este contexto, buscamos aprovechar la activación de este sector para poder ofrecerle a los clientes una experiencia nueva integrada en nuestras plataformas digitales ya sea por la web y/o App.
The business model proposed by “SUMAQ “ is oriented to provide a booking service via application to request professionals in the beauty sector to homes according to their availability. This service seeks to provide the facilities and amenities to customers who want to meet the needs with respect to beauty, from a simple haircut, hair coloring, manicure, pedicure, etc. For this project we seek to cover the districts of zone 6 and 7 of metropolitan Lima, which include the following districts: Jesus Maria, Lince, Pueblo Libre, Magdalena, San Miguel, Miraflores, San Isidro, San Borja, Surco, La Molina. Based on the LSE of sectors A, B and C. It should be noted that the cosmetics and beauty sector has had continuous growth until before the COVID-19 pandemic. However, the different business lines are being reactivated little by little. In this context, we seek to take advantage of the activation of this sector to be able to offer customers a new experience integrated into our digital platforms either through the web and / or App.
The business model proposed by “SUMAQ “ is oriented to provide a booking service via application to request professionals in the beauty sector to homes according to their availability. This service seeks to provide the facilities and amenities to customers who want to meet the needs with respect to beauty, from a simple haircut, hair coloring, manicure, pedicure, etc. For this project we seek to cover the districts of zone 6 and 7 of metropolitan Lima, which include the following districts: Jesus Maria, Lince, Pueblo Libre, Magdalena, San Miguel, Miraflores, San Isidro, San Borja, Surco, La Molina. Based on the LSE of sectors A, B and C. It should be noted that the cosmetics and beauty sector has had continuous growth until before the COVID-19 pandemic. However, the different business lines are being reactivated little by little. In this context, we seek to take advantage of the activation of this sector to be able to offer customers a new experience integrated into our digital platforms either through the web and / or App.
Link to repository: http://hdl.handle.net/10757/660057
Discipline: Marketing; Administración de Empresas; Negocios Internacionales; Administración y Gerencia del Emprendimiento
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing; Bachiller en Administración de Empresas; Bachiller en Negocios Internacionales; Bachiller en Administración y Gerencia del Emprendimiento
Register date: 31-May-2022
This item is licensed under a Creative Commons License