Citas bibligráficas
Bardales, C., Llerena, J., Nunura, M., Orrillo, M., Quispe, N. (2021). Proyecto para la implementación de un modelo de negocio para la producción de mermelada de Ungurahui [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659973
Bardales, C., Llerena, J., Nunura, M., Orrillo, M., Quispe, N. Proyecto para la implementación de un modelo de negocio para la producción de mermelada de Ungurahui [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659973
@misc{renati/399501,
title = "Proyecto para la implementación de un modelo de negocio para la producción de mermelada de Ungurahui",
author = "Quispe Chavarri, Neiser Giancarlos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This project is aimed to create the company Tropical Amazonica SAC, which objective is to develop a marmalade, a product in which the main ingredient is the fruit Ungurahui, this product will be rich in vitamins and nutrients, this will help in the health and wellness of our potential customers. Our share market is based on three variables: behavioral, demographics, and psychographics. Regarding with the behavioral variable, we are focused on customers who usually go shopping in wholesale markets in Lima, which are located in the north of the capital and in Santa Anita district. When it comes to the demographic variable, we consider people who live in metropolitan Lima and Callao, with ages between 25 and 60 years old. Also, for the psychographic variable, we take into account shopping habits, based on their preferences and lifestyle. Our publicity strategy is based on visits to places which are considered as indirect sales channel, such as wholesale markets in metropolitan Lima, with the aim to reach our target. Also, we conduct interviews to confirm our hypothesis, we create our Fan Page on Facebook and landing page. With these tools, we were able to know the acceptance of our product in our potential customers. Finally, we will make the financial analysis of our company to get the Opportunity Cost (COK) which is 10.47%, the Weighted Average Cost of Capital (WACC) is 10.56% and the TIR FCLD is 87.50%. So, we will determine the viability of the project.
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