Citas bibligráficas
Quintanilla, J., Villa, K. (2022). Relación de la innovación productiva aplicada por las empresas agroexportadoras de mango fresco de la región piura y su desempeño exportador durante los años 2017-2020 a países bajos [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659901
Quintanilla, J., Villa, K. Relación de la innovación productiva aplicada por las empresas agroexportadoras de mango fresco de la región piura y su desempeño exportador durante los años 2017-2020 a países bajos [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2022. http://hdl.handle.net/10757/659901
@misc{renati/399316,
title = "Relación de la innovación productiva aplicada por las empresas agroexportadoras de mango fresco de la región piura y su desempeño exportador durante los años 2017-2020 a países bajos",
author = "Villa Tasayco, Katerine Briyit",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2022"
}
The Peruvian mango has managed to position itself within the world export ranking, in which Peru ranks fourth. This thanks to its nutritional value and organoleptic characteristics such as flavor, sweetness and texture. For this reason, the Government has begun promoting and supporting mango producers in implementing productive improvement projects. The main objective is to determine to what extent the productive innovation applied by mango exporting companies in the Piura region is related to their export performance during the years 2017-2020 to the Netherlands, considering innovation as dimensions of the independent variable. product, process and technology. The approach used is mixed, with a cross-correlational non-experimental design. In the qualitative analysis, 10 interviews with experts involved with the research problem (collaborators of the INIA, Foreign Trade Society, among others) were analyzed in the Atlas Ti program. For the quantitative analysis, a Likert-scale questionnaire was used for 18 agro-exporting mango companies in the Piura region, for application in SPSS software. Cronbach's α was 0.854, which means a high level of reliability. As a result, it was obtained that the productive innovation in the mango exporting companies of the Piura region is positively related to their export performance during the years 2017-2020 destined for the Netherlands with a correlation coefficient of 0.807, additionally the relationship was verified between the technological innovation dimension and export performance.
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