Citas bibligráficas
Crocco, G., Janampa, S. (2021). Customer Brand engagement y Brand trust en relación al Brand loyalty en MOOC´s [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659865
Crocco, G., Janampa, S. Customer Brand engagement y Brand trust en relación al Brand loyalty en MOOC´s [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659865
@misc{renati/399303,
title = "Customer Brand engagement y Brand trust en relación al Brand loyalty en MOOC´s",
author = "Janampa Rivas, Soleil Yolanda",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present research work seeks to analyze the relationships between the variables Customer Brand engagement, Brand trust and Brand loyalty within the MOOC's category, where the variables are relevant to know the behavior of students. A MOOC (Massive Open Online Courses) is a remote course, accessible through the Internet, which anyone can register through various platforms. Customer brand engagement is derived from the behavior and interaction of users with the level of brand motivation. Brand trust also means that the brand is positioned in the consumer's mind, where competitors take a back seat. Similarly, brand loyalty is established from a long-term connection with the consumer and not only during the time of the study. The methodology to be used in the quantification of the hypotheses will be developed through statistical correlation techniques and a type of multidimensional measurement using SPSS software.
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