Citas bibligráficas
García, M., Ríos, V. (2021). Brand Experience en el mercado de craft beers en relación al Purchase Intention y Brand loyalty. [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659840
García, M., Ríos, V. Brand Experience en el mercado de craft beers en relación al Purchase Intention y Brand loyalty. [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659840
@misc{renati/399297,
title = "Brand Experience en el mercado de craft beers en relación al Purchase Intention y Brand loyalty.",
author = "Ríos Guzman, Valeria Fernanda",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present work consists of an analysis of the variable Brand experience and how it is related to other variables such as Purchase Intention and Brand Loyalty. In addition, it seeks to identify the correlation between the large variable and the independent variables such as the level of affective experience with a brand, the intellectual experience with respect to consumption, the sensory experience and the opportunity to purchase and finally, loyalty as a result of a good experience. It is proposed to carry out a non probabilistic quantitative study to a sample of 400 craft beer consumers using bivariate and multivariate approaches in SPSS and Smart Less.
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