Bibliographic citations
Revelo, C., (2021). Análisis de la interacción generada por el hashtag #MeGustaLaVidaSocial en Instagram [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659092
Revelo, C., Análisis de la interacción generada por el hashtag #MeGustaLaVidaSocial en Instagram [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659092
@misc{renati/398635,
title = "Análisis de la interacción generada por el hashtag #MeGustaLaVidaSocial en Instagram",
author = "Revelo Fernández, Camila Fiorella Renata",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present research work aims to analyze the interaction that is generated around the posts with the hashtag #MeGustaLaVidaSocial on the Instagram platform. The phenomenon originates after a public complaint about a group rape by five young men against a young woman in the district of Surco, Lima, Peru. This hashtag was viralized, specifically, in the month of October 2020, after the statements of Paul Muñoz, a former lawyer; who, in his role, affirmed that the victim was "a woman who liked social life" trying, in this way, to justify the rape. The methodology used in the study of this phenomenon is the content analysis of the publications that contain the hashtag #MeGustaLaVidaSocial on the Instagram platform. With this, it is expected to identify the type of language and codes that these publications share, which will be the starting point to define the communicative practices contained in the publications; in addition to identifying visibility and scope; the frameworks and values and, the affinity and support that this phenomenon obtained during its viralization. In sum, it is valid to affirm that this phenomenon generated a large amount of interaction, making the hashtag a “space” where users of said platform narrated cases of gender violence that at some point they experienced or witnessed; however, there were also publications that were not necessarily related to the phenomenon.
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