Bibliographic citations
Lucero, R., Mantilla, K., Marca, M., Montilla, M., Ticona, A. (2021). Planner Go: Aplicativo freemium de organización para estudiantes universitarios [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/659052
Lucero, R., Mantilla, K., Marca, M., Montilla, M., Ticona, A. Planner Go: Aplicativo freemium de organización para estudiantes universitarios [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/659052
@misc{renati/398633,
title = "Planner Go: Aplicativo freemium de organización para estudiantes universitarios",
author = "Ticona Samaniego, Alexis Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The objective of this research is to find a solution for students who have difficulty organizing their day-to-day life with their studies, help them find balance between personal and work life, among other additional activities. This project reflects a freemium business model, since it is based on a service that users can try for free for a limited period of time and then if it meets their expectations, they can seek to acquire the premium service, which has an additional cost due to the fact that it no longer has restrictions and allows the user to have all the functionalities of the mobile application. The possibility of creating a freemium mobile application that offers functionality and techniques that allow users to organize themselves in the best way will be studied with special focus on improving their academic performance, as well as reducing levels of stress and anxiety that a disorganized and chaotic university life can cause. The development of this study begins in a first step, which is to identify personal needs, which has been seen in different services separately, but until now it has not been applied under a single service. Therefore, in-depth interviews were conducted to be able to empathize with the potential user and find out their perception of the proposed business idea. Then, the project was divided into two relevant segments for business purposes, which would be group of users who would use the application for free and users who would choose the premium service. Additionally, different experiments were carried out in order to validate the value proposition and the different aspects of the model Canvas of the business. Subsequently, various experiments were carried out to validate the user purchase and sales intentions, in such a way that we can verify the viability of the project in terms of scope and profitability. Therefore, a financial plan was developed based on real research sources that allows us to achieve a real vision of the viability and profitability of the freemium business model in a real life context.
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