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Alvarado, R., Caceda, S., Ibargüengoitia, A., Solier, J., Pecho, G. (2021). Proyecto DeRaíz! [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658856
Alvarado, R., Caceda, S., Ibargüengoitia, A., Solier, J., Pecho, G. Proyecto DeRaíz! [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658856
@misc{renati/398433,
title = "Proyecto DeRaíz!",
author = "Pecho Rafael, Gianella Milagros",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Título: Proyecto DeRaíz!
Autor(es): Alvarado Mamani, Ricardo Alejandro; Caceda Hernández, Sebastián Daniel; Ibargüengoitia Arevalo, Andrea Nicole; Solier Melendez, Jeremy Raúl; Pecho Rafael, Gianella Milagros
Asesor(es): Arteaga Cueva, Javier Alcides
Palabras clave: Agricultores; Frutas; Bodegueros; Plataforma web; Farmers; Fruit; Winemakers; Web platform
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 1-dic-2021
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: El presente proyecto de investigación pretende contribuir con la sociedad desarrollando un modelo de negocio con alto impacto social e innovador mediante la venta de frutas por una plataforma web que interconectará a los bodegueros con los agricultores. Algunas de las causas que nos llevaron a la realización del trabajo fue la poca valoración y retribución que existe por parte de los agricultores al ofertar sus productos. Por ello, De Raíz considera importante el desarrollo del proyecto; ya que no solo busca ofrecer su plataforma para los agricultores sino busca que los compradores puedan realizar la adquisición de las frutas de una manera más óptima, para mejorar su experiencia de compra. Para ello, se realizaron entrevistas a usuarios y expertos para poder identificar las principales necesidades y definir el perfil de nuestro cliente y diseñar una propuesta de valor adecuada a sus necesidades. Seguidamente se procedió a realizar diferentes experimentos con la finalidad de validar las soluciones planteadas y el modelo de negocio para evaluar la disposición de compra de las suscripciones mediante la página web; gracias a ello, se implementó un plan estratégico para alcanzar los objetivos planteados y lograr una estabilidad organizacional. Finalmente, se desarrolló un plan financiero con la finalidad de analizar la realidad del negocio, fijar la inversión necesaria, controlar y asignar eficientemente los recursos. A partir de todo lo anteriormente detallado , se pudo verificar que nuestro proyecto ‘‘De Raíz’’ es rentable y sostenible en el tiempo.
This research project aims to contribute to society by developing a business model with high social and innovative impact through the sale of fruits through a web platform that will interconnect winemakers with farmers. Some of the causes that led us to carry out the work was the little appreciation and remuneration that exists on the part of the farmers when offering their products. For this reason, De Raíz considers the development of the project important; since it not only seeks to offer its platform for farmers but also seeks that buyers can make the acquisition of fruits in a more optimal way, to improve their shopping experience. To do this, interviews were conducted with users and experts in order to identify the main needs and define the profile of our client and design a value proposition appropriate to their needs. Subsequently, different experiments were carried out in order to validate the proposed solutions and the business model to evaluate the willingness to purchase subscriptions through the website; Thanks to this, a strategic plan was implemented to achieve the proposed objectives and achieve organizational stability. Finally, a financial plan was developed in order to analyze the reality of the business, set the necessary investment, and efficiently control and allocate resources. From everything previously detailed, it was possible to verify that our "De Raíz" project is profitable and sustainable over time.
This research project aims to contribute to society by developing a business model with high social and innovative impact through the sale of fruits through a web platform that will interconnect winemakers with farmers. Some of the causes that led us to carry out the work was the little appreciation and remuneration that exists on the part of the farmers when offering their products. For this reason, De Raíz considers the development of the project important; since it not only seeks to offer its platform for farmers but also seeks that buyers can make the acquisition of fruits in a more optimal way, to improve their shopping experience. To do this, interviews were conducted with users and experts in order to identify the main needs and define the profile of our client and design a value proposition appropriate to their needs. Subsequently, different experiments were carried out in order to validate the proposed solutions and the business model to evaluate the willingness to purchase subscriptions through the website; Thanks to this, a strategic plan was implemented to achieve the proposed objectives and achieve organizational stability. Finally, a financial plan was developed in order to analyze the reality of the business, set the necessary investment, and efficiently control and allocate resources. From everything previously detailed, it was possible to verify that our "De Raíz" project is profitable and sustainable over time.
Enlace al repositorio: http://hdl.handle.net/10757/658856
Disciplina académico-profesional: Administración y Marketing; Administración y Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Marketing; Bachiller en Administración y Negocios Internacionales
Fecha de registro: 9-feb-2022
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