Bibliographic citations
Atauqui, J., Ramos, V. (2021). Impacto de los canales de comunicación corporativa en los resultados empresariales [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658807
Atauqui, J., Ramos, V. Impacto de los canales de comunicación corporativa en los resultados empresariales [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658807
@misc{renati/398328,
title = "Impacto de los canales de comunicación corporativa en los resultados empresariales",
author = "Ramos Elguera, Vanesa Isabel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Currently, companies seek to generate greater business results by investing in various management tools, where corporate communication and the channel play an important role in strengthening relationships with stakeholders. The purpose of this article is to show the main positions that generate controversy about which communication channel has a greater impact on business results in organizations from various sectors such as hotels, services, among others. It is worth mentioning that these studies were published between 2015 and 2020. The results obtained from the articles make mention of the use of the digital channel and the traditional channel to communicate to stakeholders issues such as social responsibility, internal communication (endomarketing), external communication and marketing, and to cope with crisis situations as well as mitigate the barriers of communication that can occur when interacting commercially in the international market. Finally, the conclusions of the study, some authors are oriented to generate commercial relationships using digital channels such as social networks, artificial intelligence, online sessions, among others to have better business results. While other authors are oriented by traditional communication to strengthen relationships with closeness and empathy, they affirm that in this way better results are obtained in business performance.
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