Bibliographic citations
Spittler, B., Ortega, C., Spittler, B. (2021). Musicando, una guarderia infantil enfocada en estimulación musical temprana para el sector A y B en Lima Perú [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658757
Spittler, B., Ortega, C., Spittler, B. Musicando, una guarderia infantil enfocada en estimulación musical temprana para el sector A y B en Lima Perú [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658757
@misc{renati/398267,
title = "Musicando, una guarderia infantil enfocada en estimulación musical temprana para el sector A y B en Lima Perú",
author = "Spittler Driess, Benedict Aurel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This project is developed in the field of education specifically in pre-initial level education, part of the 4 stages of education at the national level. The objective of the project will be the creation of a center specialized in early musical stimulation called "Musicando", where students will learn through music and musical instruments, the basic knowledge and skills necessary for their proper personal and educational development. All this through its own method that will allow it´s exponential growth as franchises later on. These will be given strategically and under rigorous quality control. It will start from an introduction in chapter one, in order to clarify important points such as what early musical stimulation is, the business opportunity and why it was chosen. Then we will continue with the theoretical framework where we will find theoretical and historical background, as well as a detailed description of the center, the method used in "Musicando" and the corresponding external and internal analysis and updated with the current political situation. In chapter three, the vision, mission and values of “Musicando” will be revealed, which are centered on the student and their integral development. With all that clear in the same chapter, our target audience and their behavior in the market will be analyzed to finally present strategies and the marketing plan, which will be based on an aggressive but captivating campaign on social networks and digital platforms. Continuing with this line, we will see how the center will be developed and its way of operating, how our organization is structured and an explanation will be given about the different areas such as human resources, an explanation about pre-operative processes, the justification for economic resources, assumptions and finally the quantitative analysis. In the following chapters you will be able to appreciate the conclusions based on the different analyzes and processes drawn up in the project, as well as the limitations and prospects. In this way, it will conclude with the respective annexes and the bibliography used.
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