Citas bibligráficas
Aranda, L., Arias, G., Falcón, F., Knockaert, A., Ramirez, F. (2021). Estudio de mercado para el aplicativo El Buen Deal [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658679
Aranda, L., Arias, G., Falcón, F., Knockaert, A., Ramirez, F. Estudio de mercado para el aplicativo El Buen Deal [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658679
@misc{renati/398202,
title = "Estudio de mercado para el aplicativo El Buen Deal",
author = "Ramirez Rojas, Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Nowadays, thanks to technological digitization, online businesses have obtained the change that has helped them increase their level of sales, profitability and dynamism, this market has grown by more than 50% in 2020 alone and statistics indicate that it will be keep on increasing for this 2021. Our work project is based on taking advantage of this boom through the use of an app "The Good Deal" where our target audience has access to a sales and purchases section where they can find funkos, photocards, collectibles from the geek world, among others; it also has a community for people to interact. For the development of the project and in order to measure the impact of the growth and acceptance of our business, we carried out the following research work and evaluated its viability through the use of tools such as surveys, interviews, creation of an app and content creation for social networks. Thanks to this process we were able to obtain information on the size of the market, our target audience and the strategies and tactics to develop. Our project reflects that it is profitable because it presents a positive Van equal to 59,011 soles; The internal rate of return, 54%, is higher than the value of the project's COK, which is 23.83%. Finally, the cost-benefit index is higher than unity, in fact, it is 4.64, with which obtained as a return is higher than what was initially invested.
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