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Asurza, L., Fernández, E., Lucero, Z., Seminario, A. (2021). Proyecto House Service [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658619
Asurza, L., Fernández, E., Lucero, Z., Seminario, A. Proyecto House Service [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658619
@misc{renati/398196,
title = "Proyecto House Service",
author = "Seminario Molina, Alessandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Título: Proyecto House Service
Autor(es): Asurza Huamaní, Lorenz Alonso; Fernández Ruiz, Esther Alexia; Lucero Huaraz, Zarelly Yesabet; Seminario Molina, Alessandra
Asesor(es): Rivera Peirano, Violeta Lidia
Palabras clave: Servicios del hogar; Empresas de servicios; Idea de negocio; Home services; Service companies; Business idea
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 28-dic-2021
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: El mundo está en constante cambio y con la pandemia del COVID-19, estos cambios aceleraron aún más a que los mercados se adaptaran, impulsando a que las empresas de servicios tengan que adaptarse al mismo ritmo para lograr satisfacer las nuevas necesidades del consumidor actual. En el Perú, se presenta una oportunidad de negocio, ya que se puede identificar la necesidad de resolver tareas en el hogar de los peruanos por algunas fallas técnicas de algún objeto, o muchas veces porque tienen una agenda tan ocupada que no les permite realizar estas tareas, o debido a que muchas personas no cuentan con el tiempo o conocimiento para solucionarlo. En tal sentido, este trabajo se enfoca en desarrollar House Service, una solución de servicios multi generales del hogar que por medio de una plataforma web tanto técnico como cliente podrán contactarse.
Durante el trabajo de investigación de este proyecto se realizaron experimentos, entrevistas, uso de landing page y validaciones técnicas de la solución, así como del modelo de negocio. La metodología de validación nos permitió delimitar el segmento de mercado para estos servicios. Se toman como potenciales clientes a las personas que buscan ayuda en alguna tarea del hogar, que pertenezcan a la zona 6,7 y 8 de Lima Metropolitana, y que tengan entre 18 a 45 años pertenecientes al NSE A y B.
The world is always in constant change, and with the COVID-19 pandemic, these changes accelerated even more for markets to adapt, prompting that service companies have to adapt to the same pace of change, in order to meet new needs of the current consumer. In Peru, a business opportunity is presented, since the need to solve tasks in the home of Peruvians can be identified due to some technical failures of an object, or many times because they have such a busy schedule that it does not allow them to carry out these tasks, since many people do not have the time or knowledge to fix it. In this sense, this work focuses on developing a multigeneral home service solution that can be contacted through a web platform both technically and client. During the research work for the validation of this project, experiments, interviews, use of the landing page, and technical validations of the solution, as well as the business model, were carried out. The validation methodology will include defining the market segment for these services. Potential clients are people seeking help with some household chore, who belong to zone 7, 8 and 9 of Metropolitan Lima, and who are between 18 and 45 years old belonging to socioeconomic level A and B.
The world is always in constant change, and with the COVID-19 pandemic, these changes accelerated even more for markets to adapt, prompting that service companies have to adapt to the same pace of change, in order to meet new needs of the current consumer. In Peru, a business opportunity is presented, since the need to solve tasks in the home of Peruvians can be identified due to some technical failures of an object, or many times because they have such a busy schedule that it does not allow them to carry out these tasks, since many people do not have the time or knowledge to fix it. In this sense, this work focuses on developing a multigeneral home service solution that can be contacted through a web platform both technically and client. During the research work for the validation of this project, experiments, interviews, use of the landing page, and technical validations of the solution, as well as the business model, were carried out. The validation methodology will include defining the market segment for these services. Potential clients are people seeking help with some household chore, who belong to zone 7, 8 and 9 of Metropolitan Lima, and who are between 18 and 45 years old belonging to socioeconomic level A and B.
Enlace al repositorio: http://hdl.handle.net/10757/658619
Disciplina académico-profesional: Administración y Marketing; Administración y Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Marketing; Bachiller en Administración y Negocios Internacionales
Fecha de registro: 19-ene-2022
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