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Cortez, A., Kanashiro, J., Picón, B., Salcedo, A., Velazco, A. (2021). Proyecto plataforma uhired [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658686
Cortez, A., Kanashiro, J., Picón, B., Salcedo, A., Velazco, A. Proyecto plataforma uhired [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658686
@misc{renati/398192,
title = "Proyecto plataforma uhired",
author = "Velazco Ormeño, Alba Sofia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Título: Proyecto plataforma uhired
Autor(es): Cortez Salazar, Andrea Alexandra; Kanashiro Yañez, Juan Alfonso; Picón La Torre, Braulio Miguel; Salcedo Torres, Alonso Fernando; Velazco Ormeño, Alba Sofia
Asesor(es): Zavala Lucar, Christian Enrique
Palabras clave: Plataforma web; Entrevista laboral; Practicas profesionales; Web platform; Work interview; Professional practices
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 29-nov-2021
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: El presente proyecto es una plataforma web llamada “Uhired” para jóvenes entre 18 – 30 años que cuenten con estudios profesionales y/o técnicos. La finalidad de la plataforma es poder conectar a jóvenes con profesionales para que accedan a simulaciones de entrevistas laborales reales y puedan recibir un feedback personalizado. En base a la investigación realizada, se identificaron una serie de factores que influyen en el desempeño de los jóvenes en los procesos de selección a un puesto laboral, especialmente en aquellos que se encuentran en búsqueda de sus primeras prácticas profesionales.
Dentro de los factores identificados se encontraron: la falta de recursos para que los jóvenes puedan prepararse de manera adecuada para rendir una entrevista en el sector laboral, la fuerte competencia en el ámbito laboral y la ausencia de una retroalimentación adecuada al postulante.
Asimismo, se realizaron diversos experimentos en redes sociales y mediante un Landing page para poder identificar la intención de compra de los usuarios potenciales. Mediante diversas publicaciones, recomendaciones y videos se obtuvo los datos necesarios para llevar a cabo la proyección de ventas del proyecto.
Además, se realizó un prototipo de la plataforma y se entrevistaron a diversos potenciales usuarios y profesionales. Como siguiente paso ya con los resultados de los experimentos, se elaboró el plan estratégico, plan de marketing, operativo, de recursos humanos y el plan financiero. En ellos, se encuentran detallados los factores necesarios para evaluar la viabilidad del proyecto.
This project is a web platform called "Uhired" for young adults between 18 - 30 years old who have professional or technical studies. The purpose is to connect students with professionals so they can access to simulations of real job interviews and receive personalized feedback. Based on the research carried out, a series of factors were identified that influence the students' performance in a recruitment and selection process, especially in those who are seeking their first internship. Among the factors identified were the lack of resources for students to prepare effectively to take a job interview, strong competition in some fields and the lack of a personalized feedback. Likewise, some experiments were carried out on social media and through a landing page to be able to identify the purchase intention from our potential users. Through various posts, recommendations, and videos the required data to carry out a sales projection of the project was obtained. In addition, a prototype of the platform was made, and various potential users and professionals were interviewed. As a next step, with the results of the experiments, the strategic plan, marketing plan, operational plan, human resources plan, and financial plan were drawn up. There, the factors necessary to evaluate the viability of the project are detailed.
This project is a web platform called "Uhired" for young adults between 18 - 30 years old who have professional or technical studies. The purpose is to connect students with professionals so they can access to simulations of real job interviews and receive personalized feedback. Based on the research carried out, a series of factors were identified that influence the students' performance in a recruitment and selection process, especially in those who are seeking their first internship. Among the factors identified were the lack of resources for students to prepare effectively to take a job interview, strong competition in some fields and the lack of a personalized feedback. Likewise, some experiments were carried out on social media and through a landing page to be able to identify the purchase intention from our potential users. Through various posts, recommendations, and videos the required data to carry out a sales projection of the project was obtained. In addition, a prototype of the platform was made, and various potential users and professionals were interviewed. As a next step, with the results of the experiments, the strategic plan, marketing plan, operational plan, human resources plan, and financial plan were drawn up. There, the factors necessary to evaluate the viability of the project are detailed.
Enlace al repositorio: http://hdl.handle.net/10757/658686
Disciplina académico-profesional: Administración y Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Negocios Internacionales
Fecha de registro: 27-ene-2022
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