Citas bibligráficas
Quispe, L., (2021). Factores de calidad del servicio a clientes de restaurantes que influyen en la preferencia de consumo de los mismos en el distrito de San Isidro [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658606
Quispe, L., Factores de calidad del servicio a clientes de restaurantes que influyen en la preferencia de consumo de los mismos en el distrito de San Isidro [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658606
@misc{renati/398101,
title = "Factores de calidad del servicio a clientes de restaurantes que influyen en la preferencia de consumo de los mismos en el distrito de San Isidro",
author = "Quispe Ayala, Luis Felipe",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Throughout history, various factors of customer service that can influence consumer preference have been studied, just as various writings have been developed on restaurants worldwide and also in Peru. However, has enough been written about the customer service quality factors that influence customers' consumer preference for various restaurants? The objective of this study is to determine if there is a relationship between the factors of quality of customer service and the preference of consumption in restaurants, but to have a more specific panorama, this study will focus on San Isidro, which is a district of Lima, as it has a wide variety of dish offers, as well as having different price ranges. In this context, a correlational descriptive exploratory study has been carried out, since it seeks to establish the relationship between the study variables. The study design was based on a non-experimental cross-sectional one, because the study variable is analyzed without the need to manipulate or make changes, since only the facts that arise naturally will be observed. Likewise, it is recommended that restaurants carry out evaluations on the quality of service, so that they become aware of the negative points that affect customers, in order to allocate a budget to correct and take improvement measures. It is also recommended to apply a clear sensory marketing strategy, where they take care of redistributing the furniture of the premises or allocate a budget to expand the place and generate access for people with disabilities, in addition to placing signage that offers greater comfort to diners
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons