Citas bibligráficas
Aspajo, K., Cárdenas, L., Figueroa, G., Fernández, C. (2021). Asesoría en nutrición y entrenamiento físico online “FitHealthy” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658290
Aspajo, K., Cárdenas, L., Figueroa, G., Fernández, C. Asesoría en nutrición y entrenamiento físico online “FitHealthy” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658290
@misc{renati/397904,
title = "Asesoría en nutrición y entrenamiento físico online “FitHealthy”",
author = "Fernández Lara, César Augusto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
FitHealthy is an enterprise that provides advice on nutrition and physical training online with daily monitoring of a virtual assistant and monthly evaluation of the food plan and exercise routine by Nutritionists enabled by the College of Nutritionists of Peru and Certified fitness trainers; delivery of services is through the FitHealthy App where the customer will have access to monthly nutritional consultation, weekly live physical training, unlimited access to exercise routine tutorials and meal plan recipes, in addition, by geolocation access to fitness shops, healthy food restaurants, and clinical laboratories. This business is aimed at the segment of customers aged 18 to 55 from all socioeconomic levels residing in zones 2, 6, 7, 8, and 9 of Metropolitan Lima with the need to have a healthy lifestyle, lose weight and gain muscle mass, therefore, with its value proposition seeks to generate an experience of "accompaniment, accessibility and time saving" offering the customer three types of plans “I want to be healthy”, “I want to lose weight” and “I want to gain muscle” by quarterly subscription. For this reason, to start this business requires an investment of S/148,738 that will be financed 60% with the contribution of shareholders and 40% with a loan from third parties, generating profitability that is based on a result of VPN of the FCLD of S/ 490,255 and a TIR FCLD of S/ 67.83%.
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