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Flores, J., Franco, M., Hinope, L., Pomahuacre, C., Rodríguez, J. (2021). BICI PARTNERS [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658274
Flores, J., Franco, M., Hinope, L., Pomahuacre, C., Rodríguez, J. BICI PARTNERS [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658274
@misc{renati/397879,
title = "BICI PARTNERS",
author = "Rodríguez Huamán, Jackelyne Andrea",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Título: BICI PARTNERS
Autor(es): Flores Aparco, Joseph; Franco Rodriguez, Maria Isabel; Hinope Pozzuoli, Leyron Vernon; Pomahuacre Balvoa, Catherine; Rodríguez Huamán, Jackelyne Andrea
Asesor(es): Tobaru Hamada, Alvaro Luis
Palabras clave: Medio de transporte; Plan de negocio; Bicicletas; Distanciamiento social; Conveyance; Business plan; Social distancing
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 8-jul-2021
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: El presente proyecto nace con el objetivo de solucionar las necesidades de las personas que utilizan la bicicleta como medio de transporte eco amigable y que realizan recorridos cortos o a distancia, con el desarrollo de un negocio viable y escalable. De esta manera, surge Bici Partners, enfocado en brindar un servicio de reparación, mantenimiento y auxilio de bicicletas en Lima Centro, donde se identificó el mayor tránsito de bicicletas y proyectos de futuras ciclovías. Asimismo, se identificó como mercado objetivo hombres y mujeres de 18 a 39 años, de N.S.E A, B Y C, que realicen trayectos en bicicleta por los distritos pertenecientes a este sector. Debido a lo mencionado, consideramos que el desarrollo de un servicio apoyado por las distintas herramientas digitales como la página web y un aplicativo móvil, logrará introducirse al mercado de manera óptima, con un servicio diferenciado e innovador, con el que el usuario podrá continuar con sus recorridos y contar con la seguridad de que existe alguien a quien solicitar ayuda en donde se encuentre y al instante. Cabe mencionar, que se realizó la validación de Bici Partners con diversos métodos cualitativos y cuantitativos de investigación, que confirman la existencia de un mercado objetivo que cubrir, como también, el potencial de crecimiento del sector, en el que se podrá desarrollar un plan de expansión con la ayuda de alianzas clave del mercado.
The present project was created with the aim of solving the need of people who use the bicycle as a means of eco-friendly transportation for short or long distance journeys, by developing a viable and scalable business idea. Thereby, Bici Partners emerged, focused on providing repair, maintenance and road assistance services for bicycles users in Lima Centro, area where most of bicycles transit and bicycle lanes projects were identified. Additionally, our target market was identified as men and women, between ages 18 to 39, from socio - economic levels A, B & C, whose bicycle routes are across Lima Centro’s districts. Due to the aforementioned, we consider that developing services supported by digital tools such as a website and application, will allow an optimal market entry, with differentiated an innovative services, by which the user will be able to continue with their journey and feel confident by knowing there is someone they can call for help, anywhere at any time. Further noted, the validation phase for Bici Partners was carried out through different qualitative and quantitative methods, which confirm the existence of a target market to cover, as well as, the growth potential of the sector, where an expansion plan can be developed with the help of key market alliances.
The present project was created with the aim of solving the need of people who use the bicycle as a means of eco-friendly transportation for short or long distance journeys, by developing a viable and scalable business idea. Thereby, Bici Partners emerged, focused on providing repair, maintenance and road assistance services for bicycles users in Lima Centro, area where most of bicycles transit and bicycle lanes projects were identified. Additionally, our target market was identified as men and women, between ages 18 to 39, from socio - economic levels A, B & C, whose bicycle routes are across Lima Centro’s districts. Due to the aforementioned, we consider that developing services supported by digital tools such as a website and application, will allow an optimal market entry, with differentiated an innovative services, by which the user will be able to continue with their journey and feel confident by knowing there is someone they can call for help, anywhere at any time. Further noted, the validation phase for Bici Partners was carried out through different qualitative and quantitative methods, which confirm the existence of a target market to cover, as well as, the growth potential of the sector, where an expansion plan can be developed with the help of key market alliances.
Enlace al repositorio: http://hdl.handle.net/10757/658274
Disciplina académico-profesional: Administración de Banca y Finanzas; Administración de Empresas; Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE
Grado o título: Bachiller en Administración de Banca y Finanzas; Bachiller en Administración de Empresas; Bachiller en Negocios Internacionales
Fecha de registro: 13-dic-2021
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