Citas bibligráficas
Montero, B., (2021). Efectos del colorismo en la representación de las mujeres de raza no blanca en la publicidad de belleza y cuidado de piel en el público femenino de 20 a 35 años [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/658138
Montero, B., Efectos del colorismo en la representación de las mujeres de raza no blanca en la publicidad de belleza y cuidado de piel en el público femenino de 20 a 35 años [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/658138
@misc{renati/397787,
title = "Efectos del colorismo en la representación de las mujeres de raza no blanca en la publicidad de belleza y cuidado de piel en el público femenino de 20 a 35 años",
author = "Montero Granados, Beatriz Ditássia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This work explores what colorism generates in advertising through the representation of non-white women based on the need to create difficult-to-reach models of beauty. This topic is approached from the basic concepts such as what is racism and colorism in order to know how these are related to the advertising field since, in this way, the importance of studying colorism in advertising would be reinforced, due to its allowance to identify how is it that brands represent women from this point of view. To do so, the application of qualitative methodology and the interview technique is proposed, and the case that will complement this research is Fenty Beauty and its 2017 releasing campaign through which will be analyzed how beauty standards are manifested in advertising discourse and advertising representations.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons