Citas bibligráficas
Marreros, E., (2021). Propuesta de identidad visual y diseño de material didáctico para el programa de educación alimentaria Cocinas Bondadosas [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657371
Marreros, E., Propuesta de identidad visual y diseño de material didáctico para el programa de educación alimentaria Cocinas Bondadosas [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657371
@misc{renati/396952,
title = "Propuesta de identidad visual y diseño de material didáctico para el programa de educación alimentaria Cocinas Bondadosas",
author = "Marreros Flores, Elisabet",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The project consists of a proposal of visual identity and information design of educational material for the food literacy and nutrition program Cocinas Bondadosas, which provides training in food literacy and nutrition education for women leaders of community kitchens in the district of Lurín in Lima, Peru. It is assumed that, through communication strategies, graphic design can strengthen the education in food literacy and improve the user experience. The project was developed through a user-centered design approach, which focuses on a profound understanding of the context, needs and motivations of the beneficiaries of the program. To build this foundation and develop a consistent solution, the project combines primary and secondary research methodologies with graphic design methodologies and processes of visual identity design and information design. The proposal consists of elements for the visual identity system of Cocinas Bondadosas –logotype, color palette, typographic palette, iconography and imagery– applied in the design of the program's recipe book, both in print and digital versions. The validation phase carried out with both the organizations and the users indicates that the proposal responds to their needs through an attractive, memorable and actionable recipe book design that strengthens Cocinas Bondadosas’ transmission of food literacy and is relevant at a crucial time of transition to digital platforms.
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