Citas bibligráficas
Iparraguirre, F., Karguer, H., Robles, V., Velásquez, A., Aguilar, L. (2021). Plan de negocios para la importación y comercialización de urea para uso automotriz en vehículos pesados [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657000
Iparraguirre, F., Karguer, H., Robles, V., Velásquez, A., Aguilar, L. Plan de negocios para la importación y comercialización de urea para uso automotriz en vehículos pesados [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657000
@mastersthesis{renati/396551,
title = "Plan de negocios para la importación y comercialización de urea para uso automotriz en vehículos pesados",
author = "Aguilar Tovar, Luis Alberto",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This plan consists of importing and commercializing EcoBlue (automotive urea), this is necessary in heavy vehicles with SCR (selective catalytic reduction) system in order to reduce the emission of polluting gases from diesel engines, thus complying with supreme decree No. 010- 2017-MINAM (vehicles imported from April 2018 must comply with the Euro IV standard). Our potential market is companies that have heavy vehicles (SCR system), which grew 77% in 2019 compared to the previous year, in 2020 it decreased by 25% due to COVID-19 and in the first quarter of 2021 reflects a 42% recovery compared to the first quarter of 2020. Our target market is non-corporate companies (up to ten units) based in Lima or Callao (9,650 vehicles), these companies are neglected by suppliers focused on corporate companies or whose core business is not the sale of urea (concessionaire). Our positioning statement: "For non-corporate companies that have heavy vehicles with the SCR system, EcoBlue is the best option for the sale of automotive urea that offers the best service because we are aware of the customer's needs and carry out home delivery" , associated with our value proposition. In the simulation with a five-year projection, we obtain a net present value of S / 256,524 of the free cash flow (100% equity investment), in addition the internal rate of return is 43% (greater than the discount rate), then both indicators show that our plan is viable.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons