Bibliographic citations
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Bartra, M., Garrido, L., Morales, A., Sinche, K., Valdez, H. (2021). Proyecto Surf Place Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656958
Bartra, M., Garrido, L., Morales, A., Sinche, K., Valdez, H. Proyecto Surf Place Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656958
@misc{renati/396504,
title = "Proyecto Surf Place Perú",
author = "Valdez Cuellar, Humberto Enrique",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: Proyecto Surf Place Perú
Authors(s): Bartra Collazos, Maria Angelica; Garrido Lecca Gambetta, Lucas; Morales Jara, Angelo Daniel; Sinche Luna, Kimberly Alexandra; Valdez Cuellar, Humberto Enrique
Advisor(s): Méndez Navarro, Luis Renato
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 8-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente documento se presentará la idea de negocio que se desarrolló a lo largo del curso, la cual es Surf Place Perú que busca impulsar la industria del surf y llevar la experiencia del tablista a otro nivel mediante una plataforma online que brinda un espacio donde el tablista pueda seguir su experiencia de surfear una vez que sale del mar. Esto mediante los diversos métodos de investigación, tales como entrevistas y encuestas; se plantearon hipótesis para conocer la viabilidad del proyecto. Asimismo, conocer el mercado objetivo es muy importante y es por ello por lo que se realizó un estudio con el fin de conocer a qué segmento se dirigían los esfuerzos de ventas teniendo en cuenta los problemas y las necesidades que poseen estos segmentos. Finalmente, mediante el análisis financiero proyectado se confirmará el cumplimiento de los objetivos tanto a corto, mediano y largo plazo, así como la escalabilidad; asegurando un crecimiento en el transcurso de los años.
This document will present the business idea that was developed throughout the course, which is Surf Place Peru that seeks to promote the surf industry and take the surfer's experience to another level through an online platform that provides a space where the surfer can follow his surfing experience once he leaves the sea. This through the various research methods, such as interviews and surveys; Hypotheses were raised to know the viability of the project. Likewise, knowing the target market is very important and that is why a study was carried out in order to know which segment the sales efforts were directed at, taking into account the problems and needs of these segments. Finally, through the projected financial analysis, the fulfillment of the short, medium and long term objectives will be confirmed, as well as scalability; ensuring growth over the years.
This document will present the business idea that was developed throughout the course, which is Surf Place Peru that seeks to promote the surf industry and take the surfer's experience to another level through an online platform that provides a space where the surfer can follow his surfing experience once he leaves the sea. This through the various research methods, such as interviews and surveys; Hypotheses were raised to know the viability of the project. Likewise, knowing the target market is very important and that is why a study was carried out in order to know which segment the sales efforts were directed at, taking into account the problems and needs of these segments. Finally, through the projected financial analysis, the fulfillment of the short, medium and long term objectives will be confirmed, as well as scalability; ensuring growth over the years.
Link to repository: http://hdl.handle.net/10757/656958
Discipline: Administración y Negocios Internacionales; Administración y Finanzas; Contabilidad y Administración; Administración y Negocios del deporte
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Negocios Internacionales; Bachiller en Administración y Finanzas; Bachiller en Contabilidad y Administración; Bachiller en Administración y Negocios del deporte
Register date: 11-Aug-2021
This item is licensed under a Creative Commons License