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Forti, B., Gavidia, A., Hernandez, M., Mori, K., Zeña, Y. (2021). DATEA [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656952
Forti, B., Gavidia, A., Hernandez, M., Mori, K., Zeña, Y. DATEA [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656952
@misc{renati/396484,
title = "DATEA",
author = "Zeña Blascano, Yanira Arlet",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
Title: DATEA
Authors(s): Forti Rubio, Bianca María; Gavidia Constantini, Aldo Ramiro; Hernandez Venegas, Marcelo; Mori Bazán, Keyla Isbeth; Zeña Blascano, Yanira Arlet
Advisor(s): Quedas Lobatón, Guillermo Martín
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 4-Jul-2021
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Este trabajo ha sido elaborado con la finalidad de desarrollar el plan integral de nuestra idea de negocio. A lo largo de este informe y luego de haber presentado la breve descripción de la idea que escogimos, se abordarán los siguientes temas:
Diseño y desarrollo del Business Model Canvas; en donde identificamos el perfil de nuestro cliente. Además, desarrollamos el mapa de valor, junto con la descripción de nuestra propuesta de valor y los elementos diferenciales frente a la competencia.
Luego pasamos al desarrollo y validación de todos los cuadrantes del BMC; en donde se utilizaron varios experimentos que nos ayudaron a sustentar todos los cuadrantes.
Al término de ello, se procederá a explicar todo el plan del marketing mix en donde se abordarán las variables de producto, precio, plaza, promoción y fidelización específicamente para la idea de negocio que estamos desarrollando.
Seguido por el plan financiero, en donde se detallará la proyección de ventas, el presupuesto de inversión, los ingresos y egresos, flujo de caja, VAN y financiamiento.
Finalmente, concluimos el trabajo con las conclusiones y recomendaciones de toda la investigación, las cuales han sido consensuadas a nivel de todo el grupo y de gran ayuda para poder continuar con el desarrollo y mejoramiento de nuestra idea de negocio.
This report has been prepared with the purpose of developing the integral plan of our business idea. Throughout this report and after having presented the brief description of the idea we chose, the following topics will be described: Design and development of the Business Model Canvas; where we identify the profile of our client. In addition, we develop the value map, together with the description of our value proposition and the differentiating elements compared to the competition. Then we move on to the development and validation of all the quadrants of the BMC; where several experiments were used that helped us to support all the quadrants. Next, we will proceed to explain all the marketing mix plan, where we will talk about producto, Price, placement, promotion and Fidelity, especifically for the developing idea. Followed by the financial plan, where the sales proyection, investment Budget, income and expenses, cashflow, NPV and financing will be detailed. Finally, we concluded the work with the conclusions and recommendations of all the topics, which have been agreed at the level of the whole group and have been of great help to be able to continue with the development and improvement of our business idea.
This report has been prepared with the purpose of developing the integral plan of our business idea. Throughout this report and after having presented the brief description of the idea we chose, the following topics will be described: Design and development of the Business Model Canvas; where we identify the profile of our client. In addition, we develop the value map, together with the description of our value proposition and the differentiating elements compared to the competition. Then we move on to the development and validation of all the quadrants of the BMC; where several experiments were used that helped us to support all the quadrants. Next, we will proceed to explain all the marketing mix plan, where we will talk about producto, Price, placement, promotion and Fidelity, especifically for the developing idea. Followed by the financial plan, where the sales proyection, investment Budget, income and expenses, cashflow, NPV and financing will be detailed. Finally, we concluded the work with the conclusions and recommendations of all the topics, which have been agreed at the level of the whole group and have been of great help to be able to continue with the development and improvement of our business idea.
Link to repository: http://hdl.handle.net/10757/656952
Discipline: Administración y Marketing; Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grade or title: Bachiller en Administración y Marketing; Bachiller en Administración y Negocios Internacionales
Register date: 11-Aug-2021
This item is licensed under a Creative Commons License