Citas bibligráficas
Macedo, A., Mogrovejo, F., Salazar, J., Solís, R., Tejada, G. (2021). Plataforma digital para venta de artículos para videojuegos [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656917
Macedo, A., Mogrovejo, F., Salazar, J., Solís, R., Tejada, G. Plataforma digital para venta de artículos para videojuegos [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656917
@misc{renati/396427,
title = "Plataforma digital para venta de artículos para videojuegos",
author = "Tejada O´campo, Gonzalo Martín",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
In the following research work, a business idea developed by students who are passionate about sport will be presented. This entrepreneurship seeks to offer people interested in electronic sports a range of products that best suits their needs and that boosts the growth of the sector in Peru. Through a digital platform, E-GameStore will offer the items most demanded by amateur and professional players, which will include three main value propositions; the customization of the implements, the organization of exclusive events and the possibility that the clients are part of a community. To validate the E-GameStore business idea, numerous interviews were conducted, both with industry experts, as well as with users or potential clients. Vital results were obtained so that the research team can correct errors and enhance successes, improving every aspect that an enterprise must have. In addition, different experiments were developed to determine the public's response to the different value proposals, as well as to know the fulfillment of the hypotheses raised. In order to establish whether the business idea is viable within the Peruvian market, several business aspects were developed. The research has a financial, marketing and operations plan, to know the different areas that will help with the sustainability of the entrepreneurship. As a main result, the research team concluded that the E-GameStore business idea focused on the e-sports and video game market is viable, as the financial plan supports it.
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