Bibliographic citations
Enriquez, E., Garcia, R., Rivas, A., Sanchez, Y., Torres, V. (2021). Fablaring: Plataforma en línea para mejorar la pronunciación de un idioma extranjero [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656873
Enriquez, E., Garcia, R., Rivas, A., Sanchez, Y., Torres, V. Fablaring: Plataforma en línea para mejorar la pronunciación de un idioma extranjero [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656873
@misc{renati/396423,
title = "Fablaring: Plataforma en línea para mejorar la pronunciación de un idioma extranjero",
author = "Torres Vilchez, Valeria Alejandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this project is to present a new and innovative business model to achieve scalability through time. Due to the Covid-19 pandemic almost every aspect of education has changed at once. Nowadays the concept of classroom is sitting behind a computer screen at home. However many people saw this as an opportunity to take online courses to increase their profesional knowledge. Therefore the proposed business model is an online language school, where the students would improve their oral communication skills at english, german, portuguese or spanish through flexible courses of speaking with native or highly advanced speakers. Our main target audience are men and women from 18 to 35 years old, who want to improve their speaking skills in a second language previously learned. To reach the target audience more effectively the strategies will be focus on social media platforms like Instagram and Facebook, and on the website of the project. In addition, the potencial of the project was validated through different experiments with potencial users. The obtained results shows a positive response of the target market due to the flexibility of the service and the teaching method.
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