Bibliographic citations
Estrada, R., Muelle, R., Recuay, I., Vizcarra, J. (2021). Modelo de Negocio basado en la conexión entre dueños y emprendedores especializados en el rubro de mascotas domésticas [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656834
Estrada, R., Muelle, R., Recuay, I., Vizcarra, J. Modelo de Negocio basado en la conexión entre dueños y emprendedores especializados en el rubro de mascotas domésticas [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656834
@misc{renati/396305,
title = "Modelo de Negocio basado en la conexión entre dueños y emprendedores especializados en el rubro de mascotas domésticas",
author = "Vizcarra Barra, Juan Sebastián",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research project focuses on demonstrating the viability of a business model based on the connection between pet owners and entrepreneurs specialized in the sector in Lima. We have called our enterprise PETLINE, which originates from the current situation the country is going through and the fear of people leaving their homes to request veterinary services for their pet, based on this, this project was born. Our value proposition is to centralize different specialists in the pet sector that provide home services in various categories, for example, grooming, medical consultations, walks, training, and product sales to offer on our web platform, thus allowing you to find the option in one place. more suitable according to the preferences of your future client. To do this, various experiments were carried out over the weeks that allowed us to obtain relevant information to improve processes both for sales to clients and affiliation for specialists. Likewise, a strategic plan, activities and strategies have been developed that served to visualize a broader panorama of the things that were good and those that needed to be improved. Finally, it was determined that the business model provided by PETLINE is viable, profitable, and scalable over time.
This item is licensed under a Creative Commons License