Citas bibligráficas
Flores, A., Tuesta, E. (2020). Dimensiones del Brand Experience, Brand Image y Sanity con respecto al grado de satisfacción en los restaurantes [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656751
Flores, A., Tuesta, E. Dimensiones del Brand Experience, Brand Image y Sanity con respecto al grado de satisfacción en los restaurantes [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/656751
@misc{renati/396292,
title = "Dimensiones del Brand Experience, Brand Image y Sanity con respecto al grado de satisfacción en los restaurantes",
author = "Tuesta Panduro, Erika Ximena",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The following research work aims to demonstrate the possible relationship between Brand Experience, Brand Image and Sanity with regard to customer satisfaction in Lima Metropolitana restaurants. It was considered important to study the category because of the situation behind the juncture and how it affects consumers. To carry out this study, the category was analyzed, relevant information and different positions of related authors to the aforementioned variables were collected. This analysis was carried out in order to know the behavior of variables within the category and their impact within the experience of consumers. Likewise, the information has allowed us to know how the variables relate and how there may be a contribution to new interrogations. Finally, the methodology to be used will be a conclusive and cross-cutting quantitative approach.
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