Citas bibligráficas
Huaripoma, G., Jara, M. (2021). La relación entre la satisfacción y el valor percibido con la lealtad de los consumidores de e-Retailers de ropa de la generación X vs Y en Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656530
Huaripoma, G., Jara, M. La relación entre la satisfacción y el valor percibido con la lealtad de los consumidores de e-Retailers de ropa de la generación X vs Y en Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656530
@misc{renati/395976,
title = "La relación entre la satisfacción y el valor percibido con la lealtad de los consumidores de e-Retailers de ropa de la generación X vs Y en Lima Metropolitana",
author = "Jara Montero, Maria Fernanda",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The present research is about the relationship between satisfaction and perceived value with the loyalty of consumers of clothing e-Retailers of generation X vs. Y in Lima Metropolitana. In 2020, as a result of covid-19 and the confinement in various countries, the e-commerce became the protagonist of the economic reactivation, with its growth of 200% around the world, according to Think with Google. In addition, it impacted on consumer habits; those who bought for the first time on a digital channel emerged, and small entrepreneurs joined this new trend. It should be noted that the fashion category was one of the most acquired with 54%. (Blacksip, 2020) In chapter 1, the background of the research is detailed, the definitions of each variables studied; the evolution of e-commerce worldwide, Latin America, and Peru, e-Retailers in the national territory, the textile fashion category and the shopper behavior of two generations, X and Y. In Chapter 2, the situation of the problem, the hypotheses and objectives, both general and specific, are developed. In chapter 3, the research methodology used is explained. Finally. In Chapter 4, is based on the descriptive results. Finally, in chapter 5 is about the statistical analysis of the final results.
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