Citas bibligráficas
Golac, G., (2021). Percepción feminista del uso de body positive en la femvertising: sicurezza swimwear 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655967
Golac, G., Percepción feminista del uso de body positive en la femvertising: sicurezza swimwear 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655967
@misc{renati/395516,
title = "Percepción feminista del uso de body positive en la femvertising: sicurezza swimwear 2020",
author = "Golac Zamora, Gianella Bessy",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This study analizes the perception of feminist activists about the employment of the body positive concept as a tool of the femvertising for the launching of the Sicurezza swimwear collection of 2020. This is a study with qualitative methodology, naturalistic paradigm and a case study design. We analyzed the campaign of the launching of the Sicurezza swimwear collection of 2020, which used the body positive concept por their campaign posted on their Instagram platform. We interviewed 8 feminist activists who contribute to the movement in Peru thru poetry, books and social media. Some of them are part of a group, while others involve feminism as part of their job as professors. As a result, the femvertising trend is perceived in a good way by the interviewed, who manifested that the trend could contribute to the movement as long as the brands that use it, stay consistent with their politics. Also, Sicurezza was positively rated.
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