Bibliographic citations
Herencia, E., Santillana, P. (2021). Cómo se relaciona la actitud, el conocimiento, la motivación y el deseo en el consumo de los productos orgánicos de las personas que viven y/o trabajan en San Isidro - Lima 2020 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655737
Herencia, E., Santillana, P. Cómo se relaciona la actitud, el conocimiento, la motivación y el deseo en el consumo de los productos orgánicos de las personas que viven y/o trabajan en San Isidro - Lima 2020 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655737
@misc{renati/394891,
title = "Cómo se relaciona la actitud, el conocimiento, la motivación y el deseo en el consumo de los productos orgánicos de las personas que viven y/o trabajan en San Isidro - Lima 2020",
author = "Santillana Alvarado, Pedro Eduardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of the research is to identify the impact that the variables knowledge, motivation and desire have on the attitude of consumers of organic products who live and / or work in San Isidro. For which we used as a study reference a research paper entitled: "Design a triphasic pattern of consumption behavior of organic products" made in Iran. Our research universe were people who live and / or work in the San Isidro district with two age groups in an interval of (20-35) and (36-55) years. In order to validate our instrument, we had to have the review and subsequent approval of experts on our subject. In order to meet our research objectives and validate our hypotheses, we use qualitative and quantitative resources. In our case, the qualitative study was carried out through in-depth interviews with experts on our subject. Regarding the quantitative study, a survey was conducted on the final consumer of organic products, which included 35 questions, most of which were on a Likert scale taken from the reference paper. Finally, what we were able to demonstrate after having carried out the field study and thanks to all the information previously investigated is that, if there is a positive relationship between attitude and the variables knowledge, motivation and desire. However, this relationship is moderate and this because the group of people with age (36-55) years present a low correlation between the before mentioned variables.
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