Citas bibligráficas
Curo, B., (2020). El Social Media Marketing, la Co-creation of Value y el Customer Brand Engagement en relación al Customer Satisfaction en las marcas deportivas [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655636
Curo, B., El Social Media Marketing, la Co-creation of Value y el Customer Brand Engagement en relación al Customer Satisfaction en las marcas deportivas [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655636
@misc{renati/394826,
title = "El Social Media Marketing, la Co-creation of Value y el Customer Brand Engagement en relación al Customer Satisfaction en las marcas deportivas",
author = "Curo Varillas, Bruno Francisco",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This study focuses on analyzing the variables Social Media Marketing, Co-creation of Value and Customer Brand Engagement in relation to Customer Satisfaction in sports brands. In the first place, there are sports brands that have already implemented Co-creation as a strategy in their social networks with the aim of generating value for the brand through the participation of their consumers. With which, the aforementioned variable strengthens the relationship between the brand and the client, given that the public is willing to assume the role as co-creators of sports brand products, which, the active participation of consumers would be related to satisfaction and loyalty to the brand. Finally, this study will focus on men and women between the ages of 25 and 35 who are active on social media and usually co-create with the sports brands they follow and buy. Surveys will be applied to said target audience where non-probability sampling will be applied with an infinite population calculation, which will be measured according to a Likert scale.
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