Citas bibligráficas
Punco, K., Herrera, N. (2021). Brand experience y customer satisfaction en relación al brand loyalty en la categoría supermarkets online [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655634
Punco, K., Herrera, N. Brand experience y customer satisfaction en relación al brand loyalty en la categoría supermarkets online [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/655634
@misc{renati/394820,
title = "Brand experience y customer satisfaction en relación al brand loyalty en la categoría supermarkets online",
author = "Herrera Ríos, Natalia Elizabeth",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
The purpose of this study sought to determine if there is any relationship between the dimensions of the brand experience (sensory experience, affective experience, behavioral experience and intellectual experience) at the level of online supermarkets in Metropolitan Lima, Peru, with the variables of customer satisfaction and brand loyalty of consumers in these businesses, due to the increase in online supermarkets due to the global pandemic by COVID-19. This study has been based primarily on research done in Asia and Europe. The study was based on a sample of 400 respondents and aims to validate the proposed hypotheses regarding the degree of significance that exists between the variables of brand experience, customer satisfaction and brand loyalty. For the corresponding statistical analysis of the data obtained, it will be evaluated through correlations, regressions, Cronbach's Alpha for the relationship of the variables under study and the reliability of the scales, which were analyzed in the SPSS software
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