Bibliographic citations
Aperrigue, V., Cortez, L. (2020). Store awareness, store loyalty, store perceived quality y store image en relación a la intención de compra en tiendas departamentales [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655610
Aperrigue, V., Cortez, L. Store awareness, store loyalty, store perceived quality y store image en relación a la intención de compra en tiendas departamentales [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655610
@misc{renati/394807,
title = "Store awareness, store loyalty, store perceived quality y store image en relación a la intención de compra en tiendas departamentales",
author = "Cortez Rojas, Lucila Miriam",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research focuses on analyzing the relationship of store equity variables: store awareness, store loyalty, store perceived quality and store image. Also, the investigation evaluated how much one of these variables influences the others, and which of these influences the most on the purchase intention of department stores. As the first result, it was found evidence that the store awareness is a key element of the store equity. Also, it shows that the store awareness and the store image influences the store loyalty. In addition, this study shows evidence about how all the variables of store equity influence purchase intention, but not with the same intensity. The study for this investigation was made in Lima (Peru), using a quantitative methodology with a sample of 400 customers of department stores.
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