Citas bibligráficas
Canchanya, T., Castillo, B. (2020). Modelo de Distribución de la Cadena de Suministro Agroalimentario: una Investigación de Maracuyá en Perú [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655416
Canchanya, T., Castillo, B. Modelo de Distribución de la Cadena de Suministro Agroalimentario: una Investigación de Maracuyá en Perú [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655416
@misc{renati/394581,
title = "Modelo de Distribución de la Cadena de Suministro Agroalimentario: una Investigación de Maracuyá en Perú",
author = "Castillo Zuñiga, Benjamin Lorenzo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The agri-food supply chain is dominated by large companies that lead to greater marginalization, inequality and vulnerability of small producers. For small farmers it is difficult to access optimal markets, where they can obtain fair prices and long marketing channels restrict farmers to obtain optimal income because each intermediary applies an economic margin. The wide panorama of marketing channels for small farmers shows the importance of making decisions about which ones to participate in and the importance of each channel to improve income. Likewise, in order to participate within these channels, it must have and be supported by an efficient distribution system. Therefore, in this context, the main contributions of this research is to develop a distribution model for the agri-food supply chain, supported by strategic market management and operational management. It is proposed to identify the main factors to select optimal marketing channels to obtain better prices, increase production income and achieve the economic development of the regions. Likewise, the case study will be the passion fruit producers of the Huaura region, one of the regions of Lima that produce passion fruit.
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