Citas bibligráficas
Díaz, M., Fernandez, G., Guardia, M., Quicaño, B., Yucra, A. (2020). Modelo de negocio para el desarrollo de Jabones Naturales Sumaq Essence [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655172
Díaz, M., Fernandez, G., Guardia, M., Quicaño, B., Yucra, A. Modelo de negocio para el desarrollo de Jabones Naturales Sumaq Essence [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655172
@misc{renati/394436,
title = "Modelo de negocio para el desarrollo de Jabones Naturales Sumaq Essence",
author = "Yucra Marín, Anghi Juvicksa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In this paper we present a business plan for the development of body and facial soaps based on natural ingredients with antibacterial properties. For this project, an analysis of the competition and benchmarking of the natural cosmetics industry was carried out in order to develop viable products in the long term and a wide differential value. Likewise, to validate our business model, we developed two hypotheses which were validated through MVP experiments. Through these experiments we were finally able to offer the market a product adapted to the tastes and preferences of our target audience for which we had to carry out the segmentation of our market. After that, the execution plan of our concierge was made in order to analyze the demand and costs of our project and then carry out our sales projection. After carrying out this projection, the budget for each area also had to be made. Among these we find operations, human resources, marketing and CSR. These budgets were generally focused on the strategies and investments that we will apply considering the image we wish to project in the market.
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