Citas bibligráficas
Meza, M., (2020). Análisis de la participación de los jóvenes en comunidades digitales de salud [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/655165
Meza, M., Análisis de la participación de los jóvenes en comunidades digitales de salud [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/655165
@misc{renati/394353,
title = "Análisis de la participación de los jóvenes en comunidades digitales de salud",
author = "Meza Contreras, Maria Jose",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The purpose of this work is to analyze the participation of young people with health problems in digital communities that support them. The digital communities of two influencers on Instagram will be analyzed: Anahí De Cárdenas and Belén Canalejo. These influencers have been chosen because they have publicly presented the breast cancer they suffer from and now they use their networks to provide support to users through the transmission of their treatments, in the case of Anahí, and positive messages on mental health, in the case of Bethlehem. A qualitative analysis will be used that will allow us to collect information from these followers. For this, an ethnographic study is proposed that will apply the in-depth interview technique to users who belong to these communities in order to know their content preferences, their behavior on the networks and the insights that guide their behavior. Likewise, in order to triangulate this information, the content analysis technique will be applied in videos and podcasts published by influencers with high user interaction, as well as in the comments and reactions of followers that show greater commitment.
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