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Cárdenas, S., Chañi, K., Garcia, J., Rodriguez, M., Ruidias, J. (2020). Origen Market [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654920
Cárdenas, S., Chañi, K., Garcia, J., Rodriguez, M., Ruidias, J. Origen Market [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654920
@misc{renati/394108,
title = "Origen Market",
author = "Ruidias Juárez, Justo César",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Title: Origen Market
Authors(s): Cárdenas Guillén, Susana; Chañi Valles, Katia Rosnery; Garcia Yañez, Jackeline Abigail; Rodriguez Luna, Mary Leslie; Ruidias Juárez, Justo César
Advisor(s): Gaviria Clemente, Juan Francisco del Carmen
Keywords: Alimentos orgánicos; Agroproductores; Marketplace; Organic foods; Agro-producers
OCDE field: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 7-Dec-2020
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En el presente trabajo de investigación se propone la creación de un Marketplace de alimentos orgánicos y naturales llamado Origen Market que satisface la necesidad de un público con tendencia a una vida saludable y con conciencia social. Este proyecto de negocio está dirigido a satisfacer al segmento de mujeres de 50 a 69 años de edad del nivel socioeconómico A, B y C de Lima Metropolitana. Asimismo, se propone la implementación de herramientas de marketing digital mediante la estrategia de diferenciación, relaciones públicas y el posicionamiento SEM. Además, se desarrolló una campaña de Marketing mediante una landing page, el cual obtuvo un resultado positivo que indica un interés de los clientes en cuidar su salud mediante productos orgánicos y naturales.
Se proyecta ingresos a través de comisiones del 12% por la venta de cada producto, asimismo, por la venta de paquetes de suscripción premium en base a tres categorías: plata, oro y diamante, según la necesidad de cada productor. Además, se muestra resultados de evaluación económica y financiera, a través de estados financieros, flujo de caja y punto de equilibrio. El análisis económico del proyecto es viable debido a su valor presente neto de 223,253 soles y una tasa interna de retorno de 48%.
Con este proyecto se busca crear un canal de ventas para los agroproductores que están dispuestos a invertir en un medio digital para llegar a clientes que tienen un estilo de vida saludable y con conciencia social.
This research proposes the creation of a marketplace of organic and natural foods called Origin Market that meets the need of a public with a tendency to a healthy life and social awareness. This business project is aimed at satisfying the segment of women between 50 and 69 years of age from socioeconomic levels A, B and C in Metropolitan Lima. It also proposes the implementation of digital marketing tools through the strategy of differentiation, public relations and SEM positioning. In addition, a marketing campaign was developed through a landing page, which obtained a positive result indicating an interest by clients in taking care of their health through organic and natural products. Income is projected through commissions of 12% for the sale of each product, as well as for the sale of premium subscription packages based on three categories: silver, gold and diamond, according to the needs of each producer. In addition, economic and financial evaluation results are shown, through financial statements, cash flow and break-even point. The economic analysis of the project is viable due to its net present value of 223,253 soles and an internal rate of return of 48%. This project seeks to create a sales channel for agricultural producers who are willing to invest in a digital medium to reach clients who have a healthy lifestyle and social awareness.
This research proposes the creation of a marketplace of organic and natural foods called Origin Market that meets the need of a public with a tendency to a healthy life and social awareness. This business project is aimed at satisfying the segment of women between 50 and 69 years of age from socioeconomic levels A, B and C in Metropolitan Lima. It also proposes the implementation of digital marketing tools through the strategy of differentiation, public relations and SEM positioning. In addition, a marketing campaign was developed through a landing page, which obtained a positive result indicating an interest by clients in taking care of their health through organic and natural products. Income is projected through commissions of 12% for the sale of each product, as well as for the sale of premium subscription packages based on three categories: silver, gold and diamond, according to the needs of each producer. In addition, economic and financial evaluation results are shown, through financial statements, cash flow and break-even point. The economic analysis of the project is viable due to its net present value of 223,253 soles and an internal rate of return of 48%. This project seeks to create a sales channel for agricultural producers who are willing to invest in a digital medium to reach clients who have a healthy lifestyle and social awareness.
Link to repository: http://hdl.handle.net/10757/654920
Discipline: Administración de Banca y Finanzas; Administración de Banca y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE
Grade or title: Bachiller en Administración de Banca y Finanzas; Bachiller en Administración de Banca y Finanzas
Register date: 9-Mar-2021
This item is licensed under a Creative Commons License