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Maldonado, S., Marcelo, S., Pajares, J., Rodriguez, J. (2020). Bebida rehidratante para canes ALLKU [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654871
Maldonado, S., Marcelo, S., Pajares, J., Rodriguez, J. Bebida rehidratante para canes ALLKU [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654871
@misc{renati/393922,
title = "Bebida rehidratante para canes ALLKU",
author = "Rodriguez Padilla, Juan Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Título: Bebida rehidratante para canes ALLKU
Otros títulos: Nutritious drink for dogs Allku
Autor(es): Maldonado Beltrán, Susan Jennifer; Marcelo Arteaga, Sheyla Liz; Pajares Romero, Jean Carlo; Rodriguez Padilla, Juan Alonso
Asesor(es): Tobaru Hamada, Alvaro Luis
Palabras clave: Industria canina; Bebida para perros; Plan de negocio; Canine industry; Drink for dogs; Business plan
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.08.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 20-nov-2020
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: En este proyecto deseamos compartir información relevante sobre la implementación de una empresa dedicada a la importación, distribución y comercialización de una bebida nutritiva para perros en el mercado peruano. La elección de esta empresa y en específico de esta bebida se originó en la información cualitativa y cuantitativa recogida de diversas fuentes respecto a la creciente industria PET tanto en servicios como en productos.
El proyecto contiene información de fuentes externas e internas académicas, esta última se utilizó para la confirmar la viabilidad del negocio. La empresa y la bebida llevan por nombre “ALLKU”, es una palabra en quechua y su significado en español es “perro”. En el mercado peruano, la industria PET, en específico la de alimentos para perros, se encuentra atendido por diversas marcas con ofertas enfocada en alimento sólido. Sin embargo, ALLKU será la empresa que creará la categoría de “bebida para perros” lo cual nos otorga la posición de empresa pionera e innovadora de cara a los distintos stakeholders.
Nuestro objetivo es ofrecer a los dueños de perros una alternativa de nutrición para sus engreídos mediante una bebida compuesta por vitaminas y nutrientes elementales para fortalecer la salud de sus canes.
Para nuestro proyecto se necesitará una inversión inicial de 80,000 soles para el año 1 y posteriormente se autofinanciará con los resultados de la operación. El proyecto ha sido diseñado con un horizonte de 05 años para efectos de todas las proyecciones.
In this project we want to share relevant information about the implementation of a company based on the import, distribution and marketing of a nutritious drink for dogs in the Peruvian market. The choice of this company and specifically of this drink is originated in the qualitative and quantitative information collected from different sources regarding the growing PET industry in both services and products. The project contains information from external and internal academic sources, the later was used to confirm the viability of the business. The company and the drink are called “ALLKU”, it is a word in Quechua language and its meaning in Spanish is “dog”. In the Peruvian market, the PET industry, specifically dog food, is served by various brands with offers focused on solid food. However, ALLKU will be the company that will create the category of "drink for dogs" which gives us the position of pioneering and innovative company in the face of different stakeholders. Our goal is to offer dog lovers a nutritional alternative for their dogs through a drink composed of vitamins and elemental nutrients to strengthen the health of their dogs. For our project, an initial investment of 80,000 soles will be needed for year 1 and later it will be self-financed with the results of the operation. The project has been designed with a 05-year horizon for the purposes of all projections.
In this project we want to share relevant information about the implementation of a company based on the import, distribution and marketing of a nutritious drink for dogs in the Peruvian market. The choice of this company and specifically of this drink is originated in the qualitative and quantitative information collected from different sources regarding the growing PET industry in both services and products. The project contains information from external and internal academic sources, the later was used to confirm the viability of the business. The company and the drink are called “ALLKU”, it is a word in Quechua language and its meaning in Spanish is “dog”. In the Peruvian market, the PET industry, specifically dog food, is served by various brands with offers focused on solid food. However, ALLKU will be the company that will create the category of "drink for dogs" which gives us the position of pioneering and innovative company in the face of different stakeholders. Our goal is to offer dog lovers a nutritional alternative for their dogs through a drink composed of vitamins and elemental nutrients to strengthen the health of their dogs. For our project, an initial investment of 80,000 soles will be needed for year 1 and later it will be self-financed with the results of the operation. The project has been designed with a 05-year horizon for the purposes of all projections.
Enlace al repositorio: http://hdl.handle.net/10757/654871
Disciplina académico-profesional: Marketing
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grado o título: Bachiller en Marketing
Fecha de registro: 4-mar-2021
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