Bibliographic citations
Alderete, D., Cuzcano, K., Deza, S., Godoy, C., Peraldo, K. (2021). Plan de negocio para la creación de un Biomarket llamado La Mansana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654839
Alderete, D., Cuzcano, K., Deza, S., Godoy, C., Peraldo, K. Plan de negocio para la creación de un Biomarket llamado La Mansana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/654839
@misc{renati/393913,
title = "Plan de negocio para la creación de un Biomarket llamado La Mansana",
author = "Peraldo Perez, Karla",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This project is based on the creation and constitution of a biomarket called La Mansana, whose business model will focus on the commercialization of 100% organic and Peruvian products. As in all entrepreneurship, variables that can influence either directly or indirectly in the development of this project have been considered. Consumer behaviour, the level of consumption and the market were taken into consideration. In addition, the impact of the pandemic plays an important role in this project since it completely changed the points mentioned above. The micro and macro environment were analyzed, thus obtaining positive results that reinforce the idea of creating a biomarket in the city of Lima. In addition, a market investigation was carried out to learn more about the characteristics of potential clients and the participation that other national biomarkets have in the current market. With the data collected, it was possible to identify and define the value proposition for this entrepreneurship, which would not only consist of the sale of organic products but also of providing real and reliable information to clientes about the products they are purchasing. Such information would be supported by a nutritionist. According to the financial analysis carried out, it is expected to have an initial investment of 108,691 PEN, with contributions from 60% of the partners and 40% granted by an angel investor. A projected horizon for the project of 5 years is estimated; furthermore, a WACC of 12.81% and an IRR of 73% would be reported, data that would support the viability of this project.
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