Citas bibligráficas
Fulca, G., Huayana, L., León, J., Silva, N., Sotomayor, J. (2020). Análisis de viabilidad de la comercialización de Cepillos Ecológicos de bambú -BioSmile [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654783
Fulca, G., Huayana, L., León, J., Silva, N., Sotomayor, J. Análisis de viabilidad de la comercialización de Cepillos Ecológicos de bambú -BioSmile [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654783
@misc{renati/393853,
title = "Análisis de viabilidad de la comercialización de Cepillos Ecológicos de bambú -BioSmile",
author = "Sotomayor Terrones, Joel Goodwin Julio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The present project is based on the creation of a business idea called BioSmile, with the aim of offering an ecological and innovative product. Bamboo based toothbrushes will be a differentiated product within the Peruvian market, as we seek to promote sustainable and eco-friendly oral and personal care.The target market is users with a modern and accelerated lifestyle between 18 and 55 years of age, belonging to “generation X” and the so-called “Millennials”, from the socio-economic sector A and B and located in the areas of modern Lima. In addition, they have an affinity for environmentally friendly and personal care products. These users are considered to be willing to pay for the added value that BioSmile offers.The marketing plan will focus on potential clients of BioSmile through campaigns and promotions, which will be made in social networks and ecological fairs to have sales on a monthly basis. Similarly, we seek to position the brand and to enable BioSmile to achieve its proposed objectives. In the operations plan, several key processes and activities were established that will help us with the proper functioning of BioSmile. Also, it focuses on meeting our potential customers and continuing to maintain a good relationship with our suppliersThe marketing plan will focus on potential clients of BioSmile through campaigns and promotions, which will be made in social networks and ecological fairs to have sales on a monthly basis. Similarly, we seek to position the brand and to enable BioSmile to achieve its proposed objectives. In the financial plan, the initial investment will be S/. 5372. 00, where 50% is contributed by the project partners and 50% through Crowdfunding for BioSmile.
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