Bibliographic citations
Bardales, M., Delgado, W., Limaylla, J., Ponce, R., Ruiz, C. (2020). Emprendimiento de Mascarilla de Arroz y Bentonita: Nature Scense [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654751
Bardales, M., Delgado, W., Limaylla, J., Ponce, R., Ruiz, C. Emprendimiento de Mascarilla de Arroz y Bentonita: Nature Scense [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654751
@misc{renati/393852,
title = "Emprendimiento de Mascarilla de Arroz y Bentonita: Nature Scense",
author = "Ruiz Pinedo, Carlos Alfredo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
This research work evaluates the implementation of a business model based on the production and sale of natural masks composed of bentonite and rice. The business project in question is called Nature Scense, which is dedicated to satisfying the most demanding needs of people who take care of their skin with totally natural products, free of chemicals and with the maximum efficiency that can be had. In order to confirm whether the venture can be profitable in the long term, experiments were carried out to validate the business model; Likewise, we proceeded to conduct interviews with potential clients and experts on the subject, belonging to the branches of dermatology and cosmetology. On the other hand, various strategic plans were developed such as operations, human resources, marketing, social, financial and financing responsibility that involve all areas of the organization and actions, strategies, objectives and goals were projected in the short, medium and long term that ensure the success of the business in the future. Next, the complete analysis of the following research work will be exposed, which includes the ideation process, model validation, business plan development, conclusions, recommendations, bibliography and annexes.
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