Citas bibligráficas
Arévalo, L., Cabezas, D., Gutierrez, A., Pantoja, T., Yaringaño, M. (2020). Modelo de negocios: Pa que sonrías: Peluches antialérgicos y regalos personalizados [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654753
Arévalo, L., Cabezas, D., Gutierrez, A., Pantoja, T., Yaringaño, M. Modelo de negocios: Pa que sonrías: Peluches antialérgicos y regalos personalizados [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654753
@misc{renati/393785,
title = "Modelo de negocios: Pa que sonrías: Peluches antialérgicos y regalos personalizados",
author = "Yaringaño Arbe, Marina",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In the present paper, it was developed a business plan for the sale of anti-allergic plush toys targeted to young people and adults with allergies and lovers of personalized gifts, in order to ensure consumers a product suitable for their needs and problems in relation to allergies caused by this product. For the development of the project, each aspect of the proposal was analyzed under the BMC project, which is enhanced by the analysis of the necessities and profile of the client. Likewise, it carried out the analysis of the competition, aspects of tropicalization and adaptation of the product to the clients' needs. In addition, in order to validate the project's business model, hypotheses were formulated which would be validated through experiments such as the Minimum Viable Product (MVP). Finally, the methodology applied for this paper is Lean Startup. Based on this, the strategic plans, social responsibility, human resources, marketing strategies, both theoretically and financially, were established with the valorization of the project.
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