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Ccoillo, G., Coral, A., Horny, L., Rodriguez, R., Segura, G. (2020). Proyecto Apperitivo [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654650
Ccoillo, G., Coral, A., Horny, L., Rodriguez, R., Segura, G. Proyecto Apperitivo [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654650
@misc{renati/393717,
title = "Proyecto Apperitivo",
author = "Segura Falcón, Gloria Isabel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
Título: Proyecto Apperitivo
Autor(es): Ccoillo Pacsi, Geraldine Nicole; Coral Díaz, Angie Brenda; Horny Chiabra, Lucienne Marian; Rodriguez Gonzaga, Rosita Angélica; Segura Falcón, Gloria Isabel
Asesor(es): Zavala Lúcar, Christian Enrique
Palabras clave: Aplicativo móvil; Aperitivos; Piqueos; Delivery; Mobile application; Appetizers; Snacks
Campo OCDE: http://purl.org/pe-repo/ocde/ford#5.00.00; https://purl.org/pe-repo/ocde/ford#5.02.04
Fecha de publicación: 28-nov-2020
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: Hoy en día, si uno desea piqueos artesanales debe prepararlos uno mismo o comprarlos de manera independiente en proveedores distintos, lo que resulta en un proceso largo y tedioso. Asimismo, para aquellas empresas que venden piqueos, que en su mayoría son pequeñas, se evidencia una dificultad para hacer crecer y expandir su negocio, pues invertir en un local es costoso e ingresar a aplicaciones de delivery reconocidas representa un gasto elevado. Es así como surge Apperitivo, una aplicación en la cual las personas pueden encontrar una gran variedad de piqueos de distintos proveedores en una sola plataforma y por delivery. Las empresas de piqueos, por su parte, se pueden unir a cambio del pago de una comisión sobre la venta. Para poder validar el modelo de negocio propuesto, se realizaron diferentes experimentos, que abarcaron desde el diseño de prototipos de la app, entrevistas con expertos, programadores, empresas de piqueos, consumidores potenciales, entre otros; así como se empleó el método concierge, para la validación de la fuente de ingresos a través de la venta en redes sociales. Esto permitió validar la factibilidad y atractivo de la aplicación. Además, se elaboró el plan de negocios de Apperitivo, incluyendo aspectos importantes relacionados al marketing, operaciones, recursos humanos, RSE y finanzas, lo que permitió proyectar el negocio, determinar su escalabilidad y rentabilidad. Finalmente, todo lo anterior apunta a que Apperitivo es un negocio viable, atractivo e innovador, que responde a una necesidad real.
Nowadays, if a person wants artisanal snacks, he has to prepare them himself or buy them independently from different suppliers, which results in a long and tedious process. Likewise, for those companies that sell snacks, which are mostly small, it is difficult to grow and expand their business, since investing in a store is expensive, and entering recognized delivery applications represents a high expense. This is how Apperitivo arises, an application in which people can find a wide variety of snacks from different providers on a single platform and by delivery. In addition, snacks companies can join the app in exchange for the payment of a commission on the sale. To validate the proposed business model, different experiments were carried out, ranging from the design of application prototypes to interviews with experts, programmers, snack companies, potential consumers, among others; as well as the concierge method was used to validate the source of income through the sale on social networks. This succeeded in validating the feasibility and attractiveness of the application. Besides, Apperitivo's business plan was prepared, including important aspects related to marketing, operations, human resources, CSR and finances, which made it possible to project the business, and determine its scalability and profitability. Finally, all the analysis done indicates that Apperitivo is a viable, attractive, and innovative business that responds to a real need.
Nowadays, if a person wants artisanal snacks, he has to prepare them himself or buy them independently from different suppliers, which results in a long and tedious process. Likewise, for those companies that sell snacks, which are mostly small, it is difficult to grow and expand their business, since investing in a store is expensive, and entering recognized delivery applications represents a high expense. This is how Apperitivo arises, an application in which people can find a wide variety of snacks from different providers on a single platform and by delivery. In addition, snacks companies can join the app in exchange for the payment of a commission on the sale. To validate the proposed business model, different experiments were carried out, ranging from the design of application prototypes to interviews with experts, programmers, snack companies, potential consumers, among others; as well as the concierge method was used to validate the source of income through the sale on social networks. This succeeded in validating the feasibility and attractiveness of the application. Besides, Apperitivo's business plan was prepared, including important aspects related to marketing, operations, human resources, CSR and finances, which made it possible to project the business, and determine its scalability and profitability. Finally, all the analysis done indicates that Apperitivo is a viable, attractive, and innovative business that responds to a real need.
Enlace al repositorio: http://hdl.handle.net/10757/654650
Disciplina académico-profesional: Administración y Negocios Internacionales
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocios
Grado o título: Bachiller en Administración y Negocios Internacionales
Fecha de registro: 24-feb-2021
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