Citas bibligráficas
Takahasi, J., Torres, I. (2020). Brand image, satisfaction e e-loyalty en relación a la intención de compra en los supermercados online [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654510
Takahasi, J., Torres, I. Brand image, satisfaction e e-loyalty en relación a la intención de compra en los supermercados online [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654510
@misc{renati/393565,
title = "Brand image, satisfaction e e-loyalty en relación a la intención de compra en los supermercados online",
author = "Torres Meneses, Ingrid",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
In recent years, Lima's consumers have begun to make purchases through the e-commerce platforms of some of the country's best known retailers. This is influenced by different factors that generate a purchase intention in the consumer. Therefore, the objective of this study is to show whether variables such as brand image, satisfaction and e-loyalty are factors that generate the purchase intention. Consumers tend to trust the brands of supermarkets with more experience in the field, tend to choose the most attractive, which provide a greater consumer experience, brands that have a good reputation in the market, among other reasons. This is demonstrated by the results obtained in other research that confirm that there is a direct and positive relationship between the variables studied and the purchase intention. It is worth noting that under the current situation in Peru, this study can be better evidenced, since there are many limitations that make the Peruvian consumer can not buy in person, so your best option would be to buy online. The most important aspect of the study is that variables such as brand image and satisfaction have a more significant impact on the purchase intention.
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