Citas bibligráficas
Gallardo, M., (2020). Análisis de los elementos gráficos dentro del diseño de información que facilitan la comprensión del consumidor en los empaques alimenticios [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/654558
Gallardo, M., Análisis de los elementos gráficos dentro del diseño de información que facilitan la comprensión del consumidor en los empaques alimenticios [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2020. http://hdl.handle.net/10757/654558
@misc{renati/393514,
title = "Análisis de los elementos gráficos dentro del diseño de información que facilitan la comprensión del consumidor en los empaques alimenticios",
author = "Gallardo Vargas, María José",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2020"
}
The main objective of this research is to analyze the graphic elements of the information design that facilitate consumer understanding of food packaging. Likewise, it seeks to analyze the impact of information design on users. For this, interviews with experts in the detailed fields and subsequent consumer surveys were performed. The total population of this project were adults between 30 to 55 years old, it was decided to analyzed this age range because it includes people who tend to look more at the data and benefits of a product when making a purchase. It evaluates those who usually buy in affected supermarkets in modern Lima in districts like; San Miguel, San Isidro, Miraflores, Surco, San Borja, La Molina, Pueblo Libre, Jesús María and Magdalena del Mar. It was determined that, according to the results of the field work, the elements within the design of information that facilitate the understanding of the users are: the use of figures, diagrams, iconography, adequate typefaces and the correct synthesis and organization of information. These elements must be taken into account and respected by the designers with the intention to guarantee the understanding of the users.
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